Lambert Edwards & Associates Welcomes Chris Tromp to RippLEAffect

Local PR firm Lambert Edwards & Associates announced the hiring of Chris Tromp as Senior Director, Digital and Head of their new digital media unit RippLEAffect.  Full press release below: Lambert, Edwards & Associates Adds Senior Director of Digital Media

Chris Tromp, Senior Director, Digital and head of LE&A's digital media unit, RIPPLEAffect

GRAND RAPIDS, July 11, 2012 -- Lambert, Edwards & Associates (LE&A), one of Michigan's top-ranked public relations agencies and the state's largest investor relations firm, announced the addition of Chris Tromp as Senior Director, Digital and head of LE&A's digital media unit, RIPPLEAffect(tm). In his role, Tromp will be counseling regional and national consumer, health care and retail brands, as well as B2B and publicly traded companies on social media, online engagement, web and mobile apps, online marketing and advertising strategies, and e-commerce activation. Tromp is an expert in analyzing consumer data, consumer profiling, online product merchandising, brand development, social media best practice techniques, and sales strategies online.

Before joining the LE&A team, he worked as the Senior Director of Digital Marketing for global publisher Zondervan (a Harper Collins Company). While at Zondervan, Tromp conceptualized, developed and executed best-selling e-books and cutting-edge mobile and tablet apps. He also represented Zondervan in all social spaces as well as across all digital platforms, created the marketing strategies for direct-to-consumer launches, as well architected the business development, sales growth and strategic promotion efforts with some of the world's largest online retailers including Amazon.com, BarnesAndNoble.com, Walmart.com and Overstock.com. He was also instrumental in acquiring and re-launching BibleGateway.com, which continues to be one of the most visited Web properties in the world.

Tromp previously was a consultant for the Parable Group, a national retail franchise located in San Luis Obispo, California, where he helped create a national marketing strategy as well as develop a new franchise brand. During his tenure at Gospel.com, which was the most trafficked faith-based Web site on the Internet, Tromp was integral in the strategic Web development for over 300 national and global organizations. He also facilitated and instructed training courses focusing on new Internet technologies, best practice techniques, and online strategies and growth opportunities.

Tromp holds a bachelor's degree in business administration from Taylor University.

About Lambert, Edwards & Associates

Named the 2010 PRWeek Small Agency of the Year, LE&A ( www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with clients based in 20 states and five countries. As Michigan's only statewide firm - with offices in Grand Rapids, Lansing and Detroit - LE&A serves middle-market companies and national brands in five practice areas: Automotive, Consumer, Financial Communications, Health Care and Public Affairs. LE&A has posted 12 consecutive years of growth, been named an Edward Lowe "Michigan 50 Companies to Watch" and earned four Silver Anvil awards - the PR profession's highest honor. Follow us on Twitter: @LambertEdwards.

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CONTACT:

Amanda Passage

Lambert, Edwards & Associates

616-233-0500

apassage@lambert-edwards.com