Name: Sasha Wolff
Organization: Collective Idea
Title: Marketing Manager
Reason you got into PR: I kind of fell into it. I come from a news background which means every job I've ever had has always thrown me into the PR role. Now I consider my PR knowledge a part of my communications and marketing toolset.
Biggest career break: Is it strange to say my whole career is my biggest career break? I graduated from Calvin College with a Film Studies degree, and while I'm appreciative of my time there, I'm not using my degree in the slightest. Everything I've learned thus far has been learned on the job and I've been so fortunate to have in employers that believe in me and give me the chance to flourish.
At work, I'm proudest when I can: I'm proudest when I can congratulate a co-worker on a job well done. I work with a bunch of software developers which means they're behind the scenes most of the time. When they write a blog post that does really well on social media, I love being able to go to them and tell them what an awesome job they did.
Dream job: Oh man... I'd say social media manager for RunDisney events or shoe tester for Nike or Adidas.