Q2. How will you prepare; are you organized and methodical, more of a “let’s wing it” or plan to revert back to college study tactics and burn the midnight oil?
RJ: I’m more of a ‘let’s wing it’ type of guy, although I already bought the book and started reading it. So far it doesn’t seem that intimidating! I’m only a few chapters in though…
AR: There are numerous resources available to prepare for the APR exam. I plan to engage with the WMPRSA’s APR committee and other APR-certified colleagues for guidance. Since they’ve already completed the process, I’ll be able to learn what worked for them, and what didn’t. I also plan to prepare for the exam alongside current WMPRSA president and friend Rick Jensen. I’m also looking forward to completing the certification with someone who I respect and enjoy working with.
Q3. Tell us about your discernment process – how long have you been considering an APR certification? What made you pull the trigger now and go for it now?
RJ: As president of West Michigan PRSA I take pride in our organization’s mission, vision, and values. I have been considering APR for quite some time and believe in leading by example. With no longer being involved in a graduate program it seems I have more time to study…and who doesn’t like studying?! Plus it’s a great season to spend some time in the hammock with a book – Fall is my favorite!
AR: I’ve considered getting APR certified for a couple years. However, preparing to serve as the WMPRSA president next year was a tipping point.
Q4. Excited? Nervous? How are you mentally preparing?
RJ: I’m just plain old ready! I say bring it!
AR: I’m always ready for a good challenge – so I’m looking forward to it.
Q5. Advice for those considering their APR?
RJ: What are you waiting for? Let’s do this together! If Adam and I can do it, you can too!
AR: Connect with someone from the WMPRSA APR committee or an APR-certified colleague. They’ll be able to provide you with a first-hand account of what the process is like. They’ll also be able to answer any questions you have and, perhaps, serve as a mentor along the way. Remember, there is strength in numbers. So consider finding a co-worker, friend or group to complete the process with. Working with a team will allow you to hold each other accountable. I believe investing in yourself is one of the best things you can do. I encourage all West Michigan PR practitioners to join me in this journey. After all, what do you have to lose?