2016 PRoof Awards Call for Entries

The West Michigan Public Relations Society of Americainvites you to submit entries for the:

31st Annual West Michigan PRoof Awards A program of the Public Relations Society of America, West Michigan Chapter

West Michigan public relations professionals, agencies and corporate communications teams come together every year to enter their best work and honor accomplishments. This year marks the 31st anniversary of the West Michigan PRoof Awards, and we hope you’ll join us!

Thursday, May 5, 2015 6:00 p.m. Save the date! Entry Deadlines  Early Deadline: Entries submitted before midnight on Friday, March 4, 2016 Late Deadline: Entries submitted before midnight on Friday, March 11, 2016

2016 PRoof Entry Guidelines (includes links to upload entries and pay online)

CAMPAIGNS Per-Entry Fee by midnight March 4, 2016: $50 Chapter Member / $75 Nonmember Per-Entry Fee by midnight on March 11, 2016: $75 Chapter Member / $100 Nonmember

TACTICS Per-Entry Fee by midnight on March 4, 2016: $50 Chapter Member / $75 Nonmember Per-Entry Fee by midnight on March 11, 2016: $75 Chapter Member / $100 Nonmember

If you have questions about the entry process, email wmprsa@gmail.com, and we will be sure to help you out along the way. And don't miss our free workshop, where you can learn to create a winning entry.

REGISTER YOUR ENTRY

 

FREE AWARD ENTRY WORKSHOP!

 Never entered the PRoof Awards before? Feeling confused about the process? Let us help! A free entry workshop will be held on Thursday, February 11, 2016 from 12:00 p.m. – 1:00 p.m. at Grand Valley State University's Pew Campus, DeVos Center Building C, University Club room. Lunch will be provided. See event page for map and parking instructions.

RSVP is preferred but not required.

REGISTER FOR THE WORKSHOP

2015 PRoof Award Winners

WMPRSA Lifetime Achievement Award

Suzanne Geha

PR Professional of the Year

Mary Ann Sabo, Sabo Public Relations

Communicator of the Year (co-winners)

Nick Ceglarek, superintendent, Hudsonville Public Schools

Newcomer of the Year

Austin Langlois, Amway

Student of the Year (co-winners)

Daltyn Little, Grand Valley State University

Media Person of the Year

Shandra Martinez, The Grand Rapids Press/MLive

CAMPAIGNS

Community Relations - Nonprofit

Silver: Grand Rapids Community Foundation, Our LGBT Fund

Silver: Truscott Rossman, Sinas Dramis "Lids for Kids"

Events and Observances – Seven or Fewer Days

Gold: SeyferthPR, Nana's Run 5K

Silver: Davenport University, Brown v Board of Ed Anniversary

Silver:  Truscott Rossman, Sinas Dramis "Lids for Kids" Bike Safety

Events and Observances – More Than Seven Days

Gold: Seyferth PR, LaughFest 2014

Marketing Consumer Services

Silver: Experience GR, Grand Rapids Store

Silver: Priority Health, Healthcare Bluebook

Marketing Consumer Products

Silver: SeyferthPR, Brand Trust Fresh Air Fit Tour

Internal Communications

Gold: Davenport University, Meet the President Tour

Silver: Amway, Collaboration Anytime, Anywhere

Silver: Amway, I AMbassador Street Team

Multicultural Public Relations

Silver: Grand Rapids Community Foundation, Challenge Scholars Enrollment Campaign

Integrated Communications

Silver: Howe Marketing, Dow E&T "Can You Dig It?"

Silver: Rick Chambers, United Way Be The One Campaign

TACTICS

Media Relations

Gold: Catholic Diocese of Grand Rapids, St. Mary Magdalen Dedication

Gold: Clark Communications, Open Systems Technologies

Gold: Grand Rapids Community Foundation for its Challenge Scholars Media Event

Gold: Grand Valley State University, Affordable Care Act Study

Gold: Grand Valley Faucet Snail Research Study

Gold: Grand Valley, Family Owned Business Institute Study

Gold: Spectrum Health, Mighty Girl

Gold: Spectrum Health, Putting Veterans Back to Work

Gold: COM 616, Odom Reuse

Silver: Cornerstone University, DeWitt Field Opening

Feature Story

Gold: Grand Valley State University, "Seeds of Promise."

Gold: Grand Valley State University, "Student Veterans,”

Gold: Grand Valley State University, "Covenant House."

Press Conference Gold: Amway, Global Entrepreneurship Report

Gold: Truscott Rossman, GR Whitewater Impact press conference

Silver: Davenport University, Employment Guarantee News Conference

Video News Release

Gold: Cornerstone University, Brandes Video

Website

Gold: Frederik Meijer Gardens and Sculpture Park, website redesign

Social Media

Gold: Grand Valley State University, A Crafty Holiday Greeting

Gold: Frederik Meijer Gardens, Holiday Gift Show

Gold: Grand Valley State University, Bringing Instagram to Life campaign

Blogs

Gold: SeyferthPR, Clark Retirement Community - Pool Shark

Video – Internal

Gold: Grand Valley State University, Commencement Video

Gold: Grand Valley State University, V'Lecea Hunter Story

Silver: Catholic Diocese of Grand Rapids, Board Chair Video

Video – External

Gold: Grand Rapids Community Foundation, Celebration Ceremony Video Trio

Gold: Grand Valley State University, Giving Tuesday Video

Gold: Grand Valley State University, Scholarship Video

Gold: 834 Design & Marketing, Greener Grads Video 1

Gold: 834 Design & Marketing, Greener Grads Video 2

Creative

Gold: 834 Design & Marketing, Greener Grads Infographic

Gold: SeyferthPR, Celebrating Black History Makers

Gold: SourceIT, Super Hero Ribbon Cutting

Silver: Grand Valley State University, Class of 2018 Photo

Newsletter

Gold: Spectrum Health, Health Beat Newsletter

Brochure -- Print

Gold: Davenport University, Case for Support Brochure

Gold: Experience GR, GR Ale Trail

Gold: Grand Rapids Community Foundation, Scholarship Brochure

Gold: Frederik Meijer Gardens, Summer Concerts Brochure

Gold: The Right Place, Pursuit Brochure

Gold: 834 Design & Marketing, Donijo for State Rep brochure

Silver: 834 Design & Marketing, GRAAHI Hypertension Brochure

Magazine – Internal

Gold: Catholic Diocese of Grand Rapids, FAITH Grand Rapids Magazine

Magazine – External

Gold: Grand Valley State University, Grand Valley Magazine

Gold: Grand Rapids Community Foundation, Current Magazine

Gold: Frederik Meijer Gardens, Seasons Magazine

Annual Report Gold: Grand Rapids Community Foundation, Annual Report

Gold: The Right Place, 2014 Annual Report

Silver: 834 Design & Marketing, Holland Museum Annual Report

Best in Show Award

PRoof Awards in all categories are automatically considered for the PRoof Best in Show Award representing the finest example of public relations programming.  The judges at our reciprocal chapter award the PRoof Best in Show Award to the entry or entries with the highest score. The winner is:

SeyferthPR's Nana's Run 5K

The ALS diagnosis of the late Char “Nana” VanderLaan inspired the creation of the Nana’s Run 5k, an event to raise funds and awareness for the disease and help with its research, diagnosis and treatment. SeyferthPR developed and managed the walk/run and its strategic communications campaign on behalf of the ALS Association and Char’s family. SPR also directed all sponsorship and promotion in the lead up to and during the successful race. The result was $290,000 raised for the ALS cause and an increased awareness of the disease among the more than 1,400 individuals who attended Nana’s Run events.

Congratulations to all our PRoof Award winners!

30th Annual West Michigan PRoof Awards

The West Michigan Public Relations Society of America

invites you to submit entries for the

30th Annual West Michigan PRoof Awards A program of the Public Relations Society of America, West Michigan Chapter

A look at the GR PR scene circa 1985 Honoring PR pros past and present

West Michigan public relations professionals, agencies and corporate communications teams come together every year to enter their best work and honor accomplishments. This year marks the 30th anniversary of the West Michigan PRoof Awards, and we have something totally bodacious in store!  We will be taking a trip back to 1985 when movies like Back to the Future and The Breakfast Club were in theaters, a gallon of gas was $0.93 and SeyferthPR was just setting up shop in Grand Rapids.

Thursday, May 7, 2015 6 p.m. Studio D2D 401 Hall St. Grand Rapids, MI 49503 Entry Deadlines  Early Deadline: Entries submitted before midnight on Friday, March 6, 2015 Late Deadline: Entries submitted before midnight on Friday, March 13, 2015 PRoof 2015 Guidelines (includes directions to upload entries and pay online)

CAMPAIGNS Per-Entry Fee by midnight March 6, 2015: $50 PRSA Member / $75 Non-Member Per-Entry Fee by midnight on March 13, 2015: $75 PRSA Member / $100 Non-Member

TACTICS Per-Entry Fee by midnight on March 6, 2015: $50 PRSA Member / $75 Non-Member Per-Entry Fee by midnight on March 13, 2015: $75 PRSA Member / $100 Non-Member

Back by popular demand is a free workshop (and lunch) to help you prepare your entries. Bring your questions to Davenport University's Downtown Center (45 Ottawa NW, Grand Rapids) on Tuesday, February 24, 12:30-1:30 pm.

If you have questions about the entry process, email wmprsa@gmail.com, and we will be sure to help you out along the way.

Click here to register for the event

2014 PRoof Award Winners

WMPRSA PRoof Award Winners PR Professional of the Year

Dr. Tim Penning, APR, Grand Valley State University

Communicator of the Year (co-winners)

Mayor George Heartwell, mayor of the City of Grand Rapids

Tami Vandenberg, co-owner of the Meanwhile and Pyramid Scheme, and Executive Director of the Well House

Newcomer of the Year

Carl Apple, Catholic Diocese of Grand Rapids

Student of the Year (co-winners)

Audra Hartges and Morgan Yingst, Grand Valley State University

Media Person of the Year

Tommy Allen, Rapid Growth Media

CAMPAIGNS

Community Relations - Nonprofit

Gold: Spectrum Health, Betty Ford Breast Care Services

Silver: 834 Design, UCC Community Relations

Events and Observances – Seven or Fewer Days

Gold: Spectrum Health, Betty Ford Breast Care Services for Candid Conversations and Ribbon of Hope

Gold: Lambert Edwards & Associates, Moose Tracks 10,000 Scoop Challenge

Silver: Grand Valley State University, Seidman Center Dedication

Silver: Cornerstone University , “Little Shop”

Events and Observances – More Than Seven Days

Silver: Seyferth PR, Hopcat Grand Opening

Marketing Consumer Services

Gold: McLoughlin Communications, Cherry Street Health Services: Affordable Care Act

Internal Communications

Gold: Amway, Collaboration Anytime, Anywhere

Investor Relations

Gold: Lambert, Edwards & Associates, SNAK Attack

Multicultural Public Relations

Silver: 834 Design, UCC Multicultural PR program

Integrated Communications

Silver: Davenport University, dedication of its new Lansing Campus.

Silver: 834 Design, UCC Multicultural PR program Silver: McLoughlin Communications, Cherry Street Health Services: Affordable Care Act.

TACTICS

Media Relations

Gold: Davenport University, Volunteer Income Tax Assistance Program

Silver: Cornerstone University, “Lawsuit” Silver: Haworth, Beijing Showroom

Silver: Grand Valley State University, Hauenstein Center Investment

Press Conference

Gold: Amway, Busan International Film Festival Press Conference Gold: Catholic Diocese of Grand Rapids, Introducing the New Bishop

Silver: Grand Valley State University, Health Campus Press Conference

Television PSA

Gold: Allstate, Holiday Hazard Prevention PSA Website

Silver: Experience Grand Rapids, GRCityTwist.com

Webcast

Gold: Catholic Diocese of Grand Rapids, Episcopal Ordination and Installation

Social Media

Gold: Cornerstone University, Social media at Cornerstone

Silver: Grand Valley State University, “Campus Life on Instagram

Video – Internal

Silver: Grand Valley State University, “Through the Decades”

Silver: Grand Valley State University, “Brick by Brick”

Video – External

Gold: Cornerstone University, Teaching English as a Second Language Prague video

Silver: Grand Valley State University, “Annis Water Resource Institute”

Silver: Grand Valley State University, “Around Grand Valley Tour”

Creative

Gold: Grand Valley State University, Cyril Lixenberg Exhibition

Gold: Cornerstone University, “Christmas Cribs”

Magazine – Internal

Gold: Catholic Grand Rapids Diocese, FAITH Grand Rapids

Magazine – External

Silver: Grand Valley State University, Grand Valley Magazine

Publications

Gold: Amway, Media Guide

Gold: Frederik Meijer Gardens & Sculpture Park, America’s Garden of Art Book.

Annual Report

Silver: Cornerstone University Speech

Silver: Davenport University

PRoof PRemier Award

PRoof Awards in all categories are automatically considered for the PRoof PRemier Award (formerly the Best in Show) representing the finest example of public relations programming.  The judges at our reciprocal chapter award the PRoof PRemier to the entry or entries with the highest score.  This year, two entries earned perfect scores:

Lambert Edwards & Associates SNAK Attack!

In 2013, Inventure Foods (SNAK) presented Lambert, Edwards & Associates (LE&A) with an investor relations and public relations challenge of leading corporate communications and IR efforts through two major acquisitions while also supporting 10 new product introductions across five brands. LE&A launched an integrated “SNAK Attack” approach to proactively stimulate investment community awareness of SNAK’s financial performance, acquisitions, and new products. The tastefully executed program resulted in 94+ million media impressions, 118 meetings with the investment community, analyst coverage initiation, and new institutional shareholders. SNAK reported record-breaking growth throughout 2013 and its stock price outperformed the market.

Amway for Collaboration Anytime, Anywhere!

In 2013, Amway’s Corporate IT division announced the company would be migrating to a new enterprise email system and implementing a complementary suite of real-time collaboration tools. Implementing these new tools strongly aligned with IT’s commitment to being a fast follower of emerging technology and providing agile technology solutions that contribute to the long-term growth and profitability of the company. The challenge we faced was effectively communicating this change at both a strategic and personal level to more than 20,000 office and manufacturing employees around the globe while minimizing the impact on our business operations during the six-month migration process.

Women's Resource Center Named WMPRSA 'PR for Good' Client

strategies-for-workWMPRSA is pleased to announce that Women’s Resource Center has been chosen as the recipient of our PR for Good pro bono support services for 2014-2015. The Women's Resource Center advocates for women to achieve economic independence through meaningful employment. Their programs and services empower and educate. We look forward to supporting WRC in their mission to purposefully transform the employment outcomes for all women. As a special way that WMPRSA members can pay it forward, please bring an item to PRoof Awards on April 24 that can be used to help fill the Working Women’s Clothes Closet. Items in need include:

  • Gently used professional clothing
  • Dress shoes, handbags and accessories
  • Full-size personal care items like shampoo, toothpaste and deodorant
  • Paper, envelopes, pens, stamps and bus passes

If anyone would like to join the PR for Good committee to help with projects in support of Women’s Resource Center, please contact Terri Howe at thowe@howemarketing.com.