Program Recap: "How to Get Hired" - Myths, Tips, and How it Really Works

by Audra Hartges (www.audrahartges.com) WMPRSA Program: "How to Get Hired"

The job market can be confusing whether you are looking for your first professional position, hoping to transition from your current position, or trying to re-enter the workforce.

At “How to Get Hired” Steve Groenink, Managing Director at Lambert Edwards & Associates, Jim D’Amico, Director of Talent Acquisition for Spectrum Health, and David Dart, Vice President of Global Human Resources at BISSELL Homecare, Inc. explained how the hiring process really works and discussed how to navigate applying and interviewing for a position. Below are highlights from their panel discussion, including three myths they dispelled and some tips to help you land the job.

Myth 1: “It’s not what you know, it’s who you know.”

  • Truth is, the company or organization you are dying to work for won’t hire you just because you went to middle school with one of their VP’s. Who you know might help bring your resume to the top of the pile, but isn’t the most important factor.
  • Your personality and how you would fit in the organization is what they are really hiring for and what an interview helps them determine. All three panelists said that before they hire you, they have to like you.

Myth 2: A flawless cover letter detailing your passion and talent will land you an interview.

  • Cover letters almost never get read. Yes, they said it. If there is a hiring manager who will ultimately decide your fate… he or she won’t read it, either.
  • Improve your resume, which does get look at, by making your experience quantifiable. How much money did you make or save your company? How many media impressions did you earn?
  • Students: make your resume stand out by being a leader on campus or by gaining a diverse set of experiences through cultural groups or study abroad.
  • Even if they don’t look at your cover letter, someone hiring you might check your LinkedIn profile. Keep it up to date, especially since some employers (including Spectrum Health this summer) are accepting applications through LinkedIn.

Myth 3: “The hiring process is simple-if they like you, they hire you!”

  • If your interviewer is just “checking boxes” they don’t have any power in the hiring process-you’re just being screened and will be passed on to a hiring manager who will decide to hire you or not.
  • If an HR representative thinks you are a candidate for the position (after a first or second interview) they will become your advocate, attaching their name and credibility to your utter brilliance. They want to help you get the job, so be transparent with them about things like your salary needs.

P.S. Making a move up that ladder? Expect a 10-20% earnings increase in a new position.

Be extraordinary tips.

Most people won’t do these things. You should.

  • Craft a stand-out answer to an experiential interview question by following the plan, do, check model. Tell how you planned for success, what you did, and how you checked or evaluated the success.
  • Follow up, even if you don’t get the job. Both Groenink and D’Amico add their contact information to rejection emails and are willing to discuss with applicants why they weren’t hired. Learn from your mistakes and get ready to blow away the competition next time.

Lambert Edwards & Associates Welcomes Chea Tyrrell to Health Care Practice

Lambert, Edwards & Associates today announced it has added Chea Tyrrell as an associate in the firm’s Health Care Practice. Chea recently moved to Grand Rapids from Lansing after graduating from Michigan State University. The full press release is available below the fold.

FOR IMMEDIATE RELEASE

LAMBERT, EDWARDS & ASSOCIATES ADDS NEW ASSOCIATE TO HEALTH CARE PRACTICE

GRAND RAPIDS, Mich., July 25, 2011- Lambert, Edwards & Associates (LE&A), West Michigan’s top-ranked public relations agency and the state’s largest investor relations firm, today announced it has added Chea Tyrrell as an associate in the firm’s Health Care Practice.

Tyrrell joins LE&A from the Michigan Townships Association, where she worked as communications coordinator, advertising manager and expo director. Tyrrell previously held an internship with John Bailey & Associates, before the company merged with LE&A in 2009. In her new role, Tyrrell will be involved in a variety of communications and media relations projects for some of the firm’s largest clients.

“We are excited to have Chea join the LE&A team,” said Don Hunt, partner and managing director. “Her background in PR and media relations combined with her statewide experience makes her a good fit within our practice group.”

Tyrrell holds a bachelor’s degree in advertising with a specialization in public relations from Michigan State University.

NewsCap

We’re excited to welcome Chea Tyrrell to @LambertEdwards’ expanding health care team!

About Lambert, Edwards & Associates

Named the 2010 PRWeek Small Agency of the Year, LE&A (www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with approximately 100 clients based in 20 states and five countries. As Michigan’s only statewide firm – with offices in Grand Rapids, Lansing and Detroit – LE&A serves middle-market companies and national brands in five practice areas: Automotive, Consumer, Financial Communications, Health Care and Public Affairs. LE&A has posted 11 consecutive years of growth and earned four Silver Anvil awards – the profession’s highest honor – in the past four years. Follow us on Twitter: @LambertEdwards.

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CONTACT: Jeremy Bakken | Lambert, Edwards & Associates | 616-233-0500 | jbakken@lambert-edwards.com

Program Recap - The Politics and the PR May 2011

wmprsamay2011programpoliticsandpr_047 (Medium) The Michigan Campaign for Smokefree Air, along with the American Cancer Society and many Michigan residents, recently celebrated the one year anniversary of Michigan’s smoking ban. Since the ban took effect on May 1, 2010, general support has continued to grow and compliance is high. Judy Stewart, state government relations director for the American Cancer Society and campaign manager of the Michigan Campaign for Smokefree Air, and Emily Gerkin Palsrok, managing director of public affairs at Lambert, Edwards & Associates, spoke with the WMPRSA group about the challenges and successes of the campaign.

[slideshow]

The Campaign for Smokefree Air began the long fight to victory in 2005. At that time, there were only eight states smoke free and, with little emphasis on social media, the campaign had to find their power in grassroots organizations and the passion of Michigan’s residents. The campaign received high public support right away, with nearly two-thirds in favor of the ban. Legislative support, however, was a bit more difficult to come by. With new legislation being brought in every two years, re-education and consistent messaging was key for the campaign’s success.

A continuous push for messaging in media relations tactics was ultimately the key to the campaign’s success. Campaign members were adamant about producing studies and surveys that provided factual evidence that would quiet the opposition. Such studies included revealing results from local air quality testing, opinion polling and the Surgeon General’s report. The campaign also heavily relied on support and testimonials from individuals in favor of the bill. The committee took advantage of new social media platforms such as YouTube, Facebook, and Twitter to launch “Act Now or Forever Hold Your Breath,” an online campaign, in 2009.

The social media push seemed to be what was needed towards the end and, in December 2009, the bill passed. On May 1, 2010, Michigan was the 42nd state to go smoke free. Today, despite positive feedback, the campaign is still defending the law and is now working to help other states, such as Indiana, do the same. This program proved to be an excellent case study in public affairs.

Lambert, Edwards & Associates Adds Ashleigh Chatel as Associate

Grand Rapids-based public relations firm Lambert, Edwards & Associates has added Ashleigh Chatel as an associate.  Read the full press release below the fold...

LAMBERT, EDWARDS & ASSOCIATES ADDS NEW ASSOCIATE TO HEALTH CARE PRACTICE

GRAND RAPIDS, Mich., March 9, 2011 – Lambert, Edwards & Associates (LE&A), West Michigan’s top-ranked public relations agency and the state’s largest investor relations firm, today announced it has added Ashleigh Chatel as an associate within the firm’s Health Care Practice.

“We are excited to have Ashleigh join our firm and are confident that her experience in both online media and public relations make her a good fit within our practice group,” said Don Hunt, partner and managing director. “She will play a key role in some of the firm’s largest clients, such as Blue Cross Blue Shield of Michigan and DTE Energy, and we look forward to getting her ramped up on all initiatives.”

Currently, Chatel serves as president of Wayne State University’s Public Relations Student Society of America chapter. Prior to joining LE&A, Chatel worked at AnnArbor.com and Detroit-based public relations agency, Berg Muirhead and Associates.

Chatel will receive a Bachelor of Arts degree in communication studies in May 2011 from Wayne State University.

We’re excited to announce that Ashleigh Chatel has joined @LambertEdwards’ expanding health care team!

About Lambert, Edwards & Associates

Named the 2010 PRWeek Small Agency of the Year, LE&A (www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with approximately 100 clients based in 20 states and five countries. As Michigan’s only statewide firm – with offices in Grand Rapids, Lansing and Detroit – LE&A serves middle-market companies and national brands in five practice areas: Automotive, Consumer, Financial Communications, Health Care & Technology and Public Affairs. LE&A has posted 11 consecutive years of growth and earned three Silver Anvil awards – the profession’s highest honor – in the past four years. Follow us on Twitter: @LambertEdwards.

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CONTACT

Jeremy Bakken Lambert, Edwards & Associates 616-233-0500 jbakken@lambert-edwards.com

Lambert Edwards & Associates Welcomes Emily Veltman to Firm

Lambert, Edwards & Associates (LE&A) recently welcomed Emily Veltman to the firm's Consumer Practice after a successful internship with the company. Read the full press release below the fold.

GRAND RAPIDS, Mich., Feb. 14, 2011 – Lambert, Edwards & Associates (LE&A), West Michigan’s top-ranked public relations agency and the state’s largest investor relations firm, today announced it has promoted Emily Veltman to associate within the firm’s Consumer Practice.

Veltman was hired in Sept. 2010 as an intern, where she developed grassroots marketing concepts and performed media relations activities for select local and national brands. In her new role, Veltman will support the account teams for several of the firm’s key consumer clients.

“We are pleased to have Emily join our firm in a permanent role,” said Tara Powers, Partner/Managing Director of the Consumer Practice at LE&A. “She has excelled as an intern for the past several months and has impressed us with her work ethic, teamwork, positive attitude and eagerness to learn. I have no doubt she will be a terrific addition to our team.”

Prior to joining LE&A, Veltman completed a special events internship for the Make-A-Wish Foundation of Michigan where she gained experience in event planning, relationship management and public relations skills for non-profit organizations.

Veltman holds a bachelor’s degree in communications studies and a minor in music from the University of Michigan.

About Lambert, Edwards & Associates

Named the 2010 PRWeek Small Agency of the Year, LE&A (www.lambert-edwards.com) is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with approximately 100 clients based in 20 states and five countries. As Michigan’s only statewide firm – with offices in Grand Rapids, Lansing and Detroit – LE&A serves middle-market companies and national brands in five practice areas: Automotive, Consumer, Financial Communications, Health Care & Technology and Public Affairs. LE&A has posted 11 consecutive years of growth and earned three Silver Anvil awards – the profession’s highest honor – in the past four years. Follow us on Twitter: @LambertEdwards.

CONTACT

Jeremy Bakken Lambert, Edwards & Associates 616-233-0500 jbakken@lambert-edwards.com