Job Posting: Serendipity Media

Serendipity Media LLC is currently seeking a full time Media Consultant for the West Michigan Woman brand. Job requirements and description are presented below. Please send your cover letter, resume, and salary requirements to: Serendipity Media LLC

Attn: Barbara Hansen

535 Cascade West Parkway SE

Grand Rapids, MI 49546

barb@serendipity-media.com

Job description:

• Manage customer relationships with prospective and current advertisers in a regional territory of Western Michigan. • Ability to manage database through attention to detail. • Write up proposals and convert contracts. • Manage around 200 phone calls weekly. • Attend meetings with the Sales Director and Sales & Marketing Team to approach Sales from a team perspective. • Achieve all company assigned revenue goals/expectations. • Travel required in a small region to meet face-to-face with prospective clients.

Candidate must possess:

• Bachelors degree • Two year sales or industry experience • Ability to process industry information and effectively communicate it to potential prospects, team members, and industry professionals • Number aptitude to calculate rates, discounts, and percentages • High level of professionalism and ability to work well with others • Self-motivated work ethic with an eye for detail • Interest in working in a team environment • Strong written and verbal communication skills • Highly organized with skills to adapt and work in a fast-paced, deadline-driven office • Positive, energetic attitude

WMPRSA Event: Meet the Media Round 2

Calling all PR and communications pros! WMPRSA's Meet the Media event has always been one of our most highly attended programs. In this special 2015 Round 2 version, we will welcome the return of our popular speed pitching format.

Throughout the program, participants will meet one-on-one with members of the media during timed speed pitching sessions.

For three minutes, you will have the undivided attention of news directors, editors and reporters from local television and radio stations, daily, weekly and monthly publications and online outlets.

These three-minute meetings go fast - so be prepared, plan your story pitches and maximize your time.

Arrive early to book the coveted appointments. The appointment sign-up sheets will be available at 11 a.m. on a first come, first served basis.

Many members of the West Michigan media have been invited, and we are still working to confirm the list of attendees.

Confirmed Media Include (additional names coming in daily): 

  • Shandra Martinez, Business Reporter - MLive/Grand Rapids Press
  • Joanne Bailey-Boorsma, Arts/Entertainment - MLive/On-The-Town Magazine
  • Bill Herbst, Assignment Manager - WOOD TV-8
  • Diana Willsie, Daybreak Executive Producer - WOOD TV-8
  • Nick LaFave, Evening News Anchor - WZZM TV-13
  • Jennifer Pascua, Co-Host for My West Michigan & Noon News Anchor - WZZM TV-13
  • Steve Zaagman, Reporter & Photographer - WZZM TV-13
  • Michael Martin, Daytime Assignment Editor - WXMI FOX-17
  • Shelley Irwin, Producer/Host - WGVU Radio and WGVU TV
  • Josh Depenbrok, Owner - GRNow.com

MORE ATTENDEES COMING SOON... Check HERE for updates.

Fees: Chapter Members $25 Nonmembers $35 Students $20

When: Thursday November 19, 2015

from 11:00 AM to 1:00 PM

Where:

Eve at The BOB 20 Monroe NW, 4th Floor Grand Rapids, MI 49503

Click here to register

9 valuable tips when pitching to the media

According to numbers released by the U.S. Department of Labor last year, PR professionals outnumber reporters 4.6 to 1. It’s more important than ever before to do your research and craft a concise pitch that will be of interest to the reporter and their readers. During our March Meet the Media event, we sat down with a few journalists to hear their tips on what PR pros should think about when crafting a pitch.

  1. “Find a local angle, and ask, ‘why would you care?’”
  2. “Know what you want to pitch, and to whom you are pitching.”
  3. “Cut to the chase.”
  4. “Don’t forget to follow up a week out, a day out and the day of the event/news; otherwise it might get lost in the inbox.”
  5. “Know your reporter’s beat.”
  6. “Send to the group email (e.g., news@outlet.com); it’s the best way ensure that someone will see your email.”
  7. “Be prepared when you pitch – you’re the expert.”
  8. “Know the outlet’s deadline and editorial calendar.”
  9. “If you get your story picked up, make the most of it (e.g., share it on Twitter). It will make it much easier to pitch a story the next time.”

You’ve most likely heard most of them before, but they serve a great reminder, saving time and effort for both PR pros and our journalist friends.

A big thank you to all the media participants: Diana Willsie and Dan Boers (WOOD TV 8); Marty Primeau (Grand Rapids Magazine); Leigh Ann Towne, Andrea Shaner and Amanda Stevenson (FOX 17); Anya Zentmeyer (Rapid Growth); Claire Fodell (Newsradio WOOD 1300); Jennifer Pascua and Peter Ross (WZZM TV 13); Shandra Martinez (MLive Media Group); Amy Charles (West Michigan Woman); Josh Depenbrok (GRNow.com); Hilary Farrell (WGVU Radio); Tim Gortsema and Chris Ehrlich (Grand Rapids Business Journal); Rich Tupica (REVUE Magazine); and Molly Rizor (REVUE Magazine).

Don’t miss April’s hot event, The Art of Executive Communications and Speechwriting, to hear from industry experts on writing for executives, from the boardroom to the White House and everywhere in between. [April 16, 11:30 a.m.-1 p.m. at Eve Lounge at The B.O.B.]

[RECAP] Media + Members with Mary Kramer of Crain's Detroit Business

CrainsBy Ashley Curd, Senior at Grand Valley State University On February 7th, 2013, WMPRSA held a Media + Members event at Grand Valley State University’s DeVos campus.  Mary Kramer, publisher for Crain’s Detroit Business and Matthew Gryczan, West Michigan editor at Crain’s Michigan Business both spoke at the event.

In 2011 Crain’s expanded it’s coverage with a monthly statewide feature.  There are now 5,000 Crain’s Michigan Business monthly print subscribers, 1,561 subscribers outside South East Michigan and 52,000 statewide recipients of the weekly morning newsletter.  In order to continue the expansion Crain’s partners with MiBiz, MEDC and MichBio.

Kramer discussed the purpose of the publication and said that the goal at Crain’s is to cover what other people are not.  While Gryczan discussed different projects in the West Michigan area and mentioned that Crain’s serves their readers by informing them of things happening in the area before they actually take off.  “Local media puts dots out there.  We connect them,” said Gryczan.

Kramer also discussed the various statewide events that they host.  The main events include the General & In-House Counsel Awards, CFO of the Year Awards, Health Care Heroes and Michigan’s Healthiest Employers events.  In August, Crain’s will also be hosting it’s second annual Grand Rapids House Party, co-hosted with the Grand Rapids Area Chamber of Commerce.

[Corrected] Program: WMPRSA Meet the Media - 10/18/12

WMPRSA Meet the Media Speed Pitching - 10/18/12 [Update: Location Modification] WMPRSA’s annual “Meet the Media” event has always been one of our most highly attended programs. Next month, we will welcome the return of our popular “speed pitching” format.

Throughout the program, participants will meet one-on-one with members of the media during timed speed pitching sessions. For a few minutes, you will have the undivided attention of news directors, editors, reporters and producers from local television and radio stations, daily, weekly and monthly publications and online outlets.

Please note, the time for this program is from 11 a.m. to 1 p.m. The appointment sign-up sheets will be available at 11 a.m.

These brief meetings go fast – so, be prepared, plan your story pitches and maximize your time. In the coming weeks, WMPRSA will publish the list of expected media in event notices and on our Facebook page, Twitter and website.  Register Here: http://bit.ly/wmprsameetmedia2012

Details:

Thursday, October 18, 2012

Cornerstone University | Wood Seminary Building, 3000 Leonard Street NE | Grand Rapids, MI 49503

  • 11 A.M. – Registration, book media appointments, boxed lunches
  • 11:30 A.M. – 1 P.M. – Speed Pitching

Pricing:

  • Member $25.00
  • Non-Member $35.00
  • Student $20.00

Register Here: http://bit.ly/wmprsameetmedia2012