Jan
17
9:00 AM09:00

PRO.5 Mentoring & Shadowing Event

WMPRSA would like to invite you to consider signing up to host one or more students for PRO.5, scheduled for Thursday, January 17th.

The goal of this event is to provide GVPRSSA students the opportunity to learn from PR professionals at agencies, nonprofits and corporate offices, as well as provide them with and the chance to network with WMPRSA Chapter members.

Immediately following PRO.5, we’d love for hosts to attend the January WMPRSA Chapter Luncheon and network with students that participated in the program. 

Sign up by clicking HERE before Friday, December 7th.

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Jan
17
11:30 AM11:30

How PR Practitioners Can Be More Effective Communicators Through Design Thinking

Research is step numero uno in any good public relations plan. Our college courses taught us to engage our audiences, survey, conduct focus groups, etc. to develop our messages, tactics and metrics.

Fast forward to today and you’ve likely heard about design thinking. At a quick glance, it has strong similarities to what we learned about research—but it takes it to a whole new level.

Join us in January to learn how design thinking could be used in your organization. Our guides for this session will be WMCAT’s Kirk Eklund, Manager of Social Enterprise Manager and Brandy Arnold, Program Manager. Kirk and Brandy are leaders in WMCAT’s Public Agency dedicated to design thinking.

What to expect:

  • Intro to Public Agency

  • Overview of Design Thinking + Story

  • Learn About Empathy Tool/Posture/Behavior

  • Case Study: How Does This Work IRL

  • Q&A

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Dec
4
6:00 PM18:00

One Bourbon. Two Chapters. Countless Possibilities

Together, AMA-WM and WMPRSA invite you to a night of collaboration and conversation over drinks on the West Side (Best Side) of Grand Rapids.

Whether you're a Marketing or Public Relations professional, join us as our two chapters come together for some networking and bourbon sipping. Each chapter will give a brief overview of what they do.

First drink is on us!

Chapter Members are free to attend. Future members are welcome with a $10 registration.

This event has a capacity of 50 attendees. Register a.s.a.p. to not miss out!

Parking Tips:
The Dash lots along Seward are only $2 for the entire day.

Don't plan on staying long? The Bridge St Market's parking is free for the first hour.

Link to Facebook Event.

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Nov
15
11:30 AM11:30

Insider's Guide to Earning National Press Coverage

Learn how to pitch to national outlets in 2018: Forget everything you learned about PR in college. It’s 2018 and everything is different. Learn how to find the best contacts without Cision, get the scoop on a proven pitch formula that works with editors, learn more about national media timelines, and more. Discover new ways to reach your audiences with different tools.

This workshop is great for everyone from aspiring students to experienced professionals. You’ll walk away with:

  • A better understanding of how to navigate the national press landscape (what’s the difference between market editor and associate editor? What’s up with contributors and how can I pitch them?)

  • New resources on where to find contacts quickly and easily without having to rely on overpriced, unwieldy Cision.

  • Austin’s proven pitch formula that’s concise, personal and quick to write.

  • How to personalize your pitches in a non-creepy, casual manner that sheds the cliche “loved-your-article-on-dogs-here’s-a-dog-pitch” method.

  • Austin’s list of 300 national media outlets (some you probably haven’t worked with before) to reach out to with your client’s news.

About Austin Langlois

Austin is a communications consultant, freelance writer and photographer. He currently resides in Bali where he serves as marketing director for Outpost, an Asia-Pacific coworking company. He's landed clients in many of the world's most sought-after publications, from The New York Times and Outside Magazine to Buzzfeed, The Boston Globe and Forbes. His editorial work has been published in Bon Appetit, DRIFT Magazine, AskMen, Time Out Miami, Grand Rapids Magazine and more. Austin earned a Bachelor of Arts in Advertising / Public Relations from Grand Valley State University, and is currently working on on his master’s in public relations and corporate communications at Georgetown University.

Please register by November 12.

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Nov
2
to Nov 30

Chapter Member Special - Sign Up Now!

Join PRSA now to take advantage of our best membership deal of the year!!!

If growing your professional network is important to you, then you won’t want to pass up this amazing deal!

When you join PRSA from Sept. 1-Nov. 30, 2018, you will have three surefire ways to make industry connections. In addition to your national PRSA membership (with no initiation fee, a $65 value), you will also receive a Free Section* membership (a $60 value) and Free Chapter* membership (up to $100)!


Go to:
https://www.prsa.org/2018tripleplay/ Use the code FALL18 at checkout!

  • PRSA National Membership: Access to more than 21,000 public relations and communications professionals 24/7 via the members-only online community MyPRSA. Plus, you have access to dozens of other member benefits!

 

  • PRSA Chapter Membership: PRSA has more than 100 local groups across the United States, known as Chapters. These Chapters are run by local PRSA members who host networking and educational events to connect you to industry professionals and ensure you are staying up-to-date on the latest industry trends and skills. Click here to find your local Chapter.

 

  • PRSA Section Membership: PRSA has 14 professional interest groups, known as Sections. Each Section focuses on a specific industry that public relations and communication professionals serve, and a few of the Sections are geared towards career level and business owners. Members of these Sections are able to connect with industry peers who have similar needs and share the same challenges. These groups share important and relevant information about their area of interest through a variety of channels throughout the year. Click here to view all 14 Section.

 

*RESTRICTIONSThe Counselors Academy and New Professionals Sections are not included in this offer.  Chapter dues are covered up to $100. N/A for Associate member types ($200 or less annual dues) and current or renewing members. Refer to https://www.prsa.org/membership/membership-categories for details.

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Oct
31
to Nov 9

WMPRSA Board Member Nominations

WMPRSA is looking for new board members to serve starting in January 2019. Board terms are three years in length. Board members are expected to attend monthly meetings and serve in the areas of membership, programming, communications, mixers and more. 

We’re looking for active and engaged professionals who want to roll up their sleeves and help enrich the public relations profession in the West Michigan region. Candidates must be current West Michigan chapter members while serving on the board.

Nominees should be current chapter members.

Nominate someone or apply here: https://docs.google.com/forms/u/1/d/18EiuE8M2o-KgxCLsKiX1l-Y6bdsutaiX5oi_pISqr-U/edit?usp=drive_open

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Oct
18
11:30 AM11:30

Trends in PR Panel

Join three PR pros representing health care, corporate and agency settings to talk about the PR industry trends they’re seeing. Glean information from the experts on how you can navigate the changing landscape in your own work place. Get ahead of the game and impress your boss with these tips from area professionals. 

Panelists:

Andrea Clark, APR 
Associate Director of Communications 
Kellogg Company

Clare Wade, APR
Manager of Corporate Communications
Spectrum Health

Jeff Gaunt

Director
Lambert 

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Sep
20
11:00 AM11:00

Meet the Media

We’ll welcome back the popular speed pitching format where PR pros will have four minutes with members of the local media to introduce themselves, share a bit about their organizations/clients and to pitch away! These four-minute meetings go fast - so be prepared, plan your story pitches and maximize your time. 

CONFIRMED MEDIA:

La Mejor GR
Angie Morales, Director
Chuy Morales, Host

Michigan BLUE
Howard Meyerson, Managing Editor

MLive
Eric Gaertner, News Leader

Rapid Growth
Lauren Fay Carlson, Managing Editor

West Michigan Woman
Amy Charles, Editorial Director

WOOD Radio
Phil Tower, Program Director

WOOD TV8
Marvis Herring, Reporter
Diana Willsie, Senior Producer 

WXMI Fox 17
Brooks Blanton, News Director
Michael Martin, Dayside Assignment Editor

WZZM 13
Brent Ashcroft, Reporter/Storyteller/Anchor
Julie Flynn, News Director

Registration is open for Chapter Members only through 9/10. General registration begins 9/11.

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May
17
11:30 AM11:30

A New Age in Media: Working with Bloggers

Media continues to evolve in the 21st century! Bloggers are the new media trend influencing upcoming generations that have started to rely more on the people they follow on social media rather than traditional media outlets. Learn more about working with influencers and bloggers at the upcoming WMPRSA event. This event will feature three Grand Rapids-based bloggers who have a range of interests and audiences.

Our panelists:

Sara Visser
As a Grand Rapids girl born and raised The GR Guide is a true passion project. Sara spent five years in Chicago after attending Calvin College working in advertising & fashion and started a lifestyle blog Project Soiree that featured interviews, restaurant reviews, recipes and the latest fashion trends. After returning to Grand Rapids she was thrilled to see the growth from local entrepreneurs who are making their mark on the City, and came up with the idea for The GR Guide to showcase these unique boutiques, fun events, delicious restaurants and more!

Ashley Wierenga
Ashley is a marketing consultant and lifestyle blogger behind Sincerely Ashley. In her free time you can find her spending time with her husband and sweet pup, snapping photos, cheering on her favorite sports teams, jamming to Hamilton, and soaking up everything this beautiful city has to offer. Connect with her on Instagram: @ashleywierenga.

Liz Della Croce
Liz is the creator and author of The Lemon Bowl®, a healthy food and travel blog. Since 2010, she has grown a loyal following of health-conscious readers from all over the world. Focusing on seasonal ingredients and whole foods, her collection of recipes is inspired by ethnic flavors from around the globe and the Lebanese dishes of her childhood. Liz has appeared live on the TODAY Show and tapes regular cooking segments on her local NBC affiliate station.  Liz appeared on the cover of Woman’s World and has been featured in various publications including Real Simple Magazine, Shape Magazine, Food Network blog, Fitness Magazine, The Cooking Channel, TODAY Food and more.  Through healthy eating and regular exercise, Liz achieved long term weight loss success and has a passion for helping others reach similar goals. In 2013, Liz Liz graduated from Boston University with a degree in Hospitality Administration and a minor in Marketing Management.  She and her husband reside in Grand Rapids, MI along with their two young boys. Connect with Liz directly on Instagram, Facebook, Pinterest or via email: Liz@thelemonbowl.com

 

Please register by May 15.

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May
1
6:00 PM18:00

PRoof Awards: Be Enchanted

Wander into the woods and get lost in the PR campaigns and tactics that charmed West Michigan in the past year. The 2018 PRoof Awards, presented by the Public Relations Society of America, West Michigan Chapter, shines a light on the best PR work of the year and highlights the highest standards of performance in the region. 

Please RSVP by April 24.

Ticket Information Here

Sponsorship Information Here

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Mar
15
11:30 AM11:30

Politics, Protests & PR

Lisa Carr, Public Safety & Operations Director, and Tara Hernandez, Marketing & Communications Director at the Gerald R. Ford International Airport, speak to how they dealt with the protesters, attorneys, anti-protesters, tenants, passengers, and the media.    

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Feb
15
11:30 AM11:30

Keeping Your Head Above Water: Lessons from the Flint Water Crisis

We'll be joined by Mary Jo Herbig, APR, Director of Communications and Alexandria Dawson, Development and Program Associate from the Community Foundation of Greater Flint to hear how they responded to the Flint water crisis. They'll share what it was like building PR capacity during a crisis, managing the media mania, and helping guide donors to make the best possible impact.

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How to elevate your stories to a national level: A conversation with a NBC Nightly News producer
Jan
18
11:30 AM11:30

How to elevate your stories to a national level: A conversation with a NBC Nightly News producer

Join NBC Nightly News associate producer Brooke Fraser for tips to successfully pitch a national news outlet, ideas on how your stories can be elevated to the national level, and more. Ample time will be reserved for Q&A so you can ask those burning national media questions.

      FEES:

      Chapter Members $25
      Nonmembers $40
      Students $20 

      RSVP here by January 15.

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      Creating Content That Connects
      Sep
      21
      11:30 AM11:30

      Creating Content That Connects

      Learn 20 tips for creating content that gets read, viewed and remembered by your target audiences from a seasoned journalist and a veteran corporate communicator. Shandra Martinez, business reporter for MLive, and Beth Dornan, who leads content strategy for Amway North America, will share tips to help you create and place content that connects your organization with your target audiences.   

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      Nonprofit REMIX
      Aug
      17
      11:30 AM11:30

      Nonprofit REMIX

      • Grand Rapids Community Foundation (map)
      • Google Calendar ICS

      From reaping low-hanging social media fruit (while avoiding "poison apples") to how to make your next event the community’s hottest “go to,” we’re bringing together award-winning, seasoned PR experts who understand the unique communication needs of nonprofit organizations.

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      The changing media landscape: How to keep your story alive
      Mar
      16
      11:30 AM11:30

      The changing media landscape: How to keep your story alive

      • Grand Rapids Community Foundation (map)
      • Google Calendar ICS

      With the rise of content marketing and social media, it's hard to know how exactly to pitch to the media these days. Lucky for us, we have a TV news veteran joining us to help sort things out. Steve Kelso spent years as an assignment desk editor at WOOD-TV8 and is now the communications and marketing manager at the Kent County Health Department. He'll be sharing with us a few actionable items to help the rest of us navigate this changing media landscape.

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      Jan
      19
      11:30 AM11:30

      Keeping it Fresh - The Evolution of ArtPrize

      • Grand Rapids Community Foundation (map)
      • Google Calendar ICS

      For 19 days, ArtPrize takes over three square miles of downtown Grand Rapids, transforming the city into an open playing field where anyone can find a voice in the conversation about what is art and why it matters. Drawing hundreds of thousands to the region from both near and far, the ArtPrize team takes a very strategic approach to communications, branding, public and media relations, and leveraging video and social media year-round. Join Todd Herring, director of creative and communications, to learn how ArtPrize (now in its ninth year) continues to evolve, how his team works to keep it fresh year over year, and how you can apply lessons from the world's largest public art event.

      About Todd Herring

      Todd Herring is the director of creative and communications for ArtPrize. He joined the ArtPrize team in 2011 after 10 years in marketing, public relations, product development and event production. At ArtPrize, he oversees the annual event design, visitor engagement strategies and all public relations and communications. He's earned two EMMY® nominations for his work as executive producer and host of the 2014 and 2015 ArtPrize Awards broadcasts. As a performer, Todd performs regularly with River City Improv, has been featured twice in LaughFest with his Johnny Cash-inspired show Cash Box, and has hosted the annual ArtPrize Awards since 2011.

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      Meet the Media
      Nov
      17
      11:30 AM11:30

      Meet the Media

      Calling all PR and communications pros: It’s time to meet the media!

      WMPRSA's Meet the Media event is just around the corner, and it’s always one of our best events of the season. We’ll welcome back the popular speed pitching format where PR pros will have three minutes with media to introduce themselves, share a bit about their organizations/clients and to pitch away!

      These three-minute meetings go fast - so be prepared, plan your story pitches and maximize your time. 

      Arrive early to book the appointments you’re looking for. The appointment sign-up sheets will be available at 11 a.m. on a first come, first served basis. 

      Many members of the West Michigan media have been invited, and we are still working to confirm the final list of attendees. Updates will be posted to our website.  

      Confirmed Media Include: 

      MLive
      Tanda Gmiter, News Leader  

      WGVU Radio
      Shelley Irwin, Morning Show Host/Producer

      WOOD TV-8
      Emily Linnert, Noon News Anchor/Reporter
      Spencer Wheelock, 5 p.m. News Producer

      WXMI TV-17
      Michael Martin, Dayside Assignment Editor
      Erica Francis, Morning News Reporter

      WZZM TV-13
      Val Lego, Health Reporter
      Meredith TerHaar, Weekend Morning Host

      WKTV
      Joanne Bailey Boorsma, Content Manager

      Grand Rapids Business Journal
      Tim Gortsema, Managing Editor

      Grand Rapids Magazine
      Sarah Tincher, Managing Editor

      West Michigan Woman Magazine
      Amy Charles, Editorial Director

      Woman’s Lifestyle Magazine
      Victoria Upton, Publisher 

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      Revamping Your PR Strategic Plan
      Oct
      20
      11:30 AM11:30

      Revamping Your PR Strategic Plan

      Learn from an industry leader how to breathe new life into your PR plans. PLUS: Members-only consultations.

      Speaker:

      Virginia Mann
      Principal, Virginia V. Mann, Etc. and incoming Chicago PRSA President
      www.virginiamann.com

      Virginia Mann provides strategic counseling, management and implementation of the full-range of corporate communications and public relations functions to a variety of clients including: Allstate; Astellas Pharmaceuticals; Brunswick Corporation; Chicago Veterinary Emergency & Specialty Center/MedVet Chicago; Lou Malnati’s; Sears, Roebuck and Co.; Topco Associates LLC; and United Airlines.

      Prior to launching Virginia V. Mann, Etc., Virginia served as Director, Corporate Communications for Topco Associates LLC, a $10 billion, privately-held company serving the food industry. Reporting directly to the CEO, Virginia directed all corporate communications and public relations efforts. Her prior experience includes being part of the internal communications team for Hewitt Associates; Manager, Public and Financial Relations for Brunswick Corporation; Department Director for the American Academy of Orthopaedic Surgeons; and Senior Regional Manager for the National Association of Manufacturers (NAM), a federal lobbying organization.  Virginia began her career as a Public Information Officer for Illinois Secretary of State Jim Edgar.

      Virginia’s public relations success includes placements in the Wall Street Journal; The New York Times U. S. News & World Report; CBS Radio nationwide; Crain’s Chicago Business; Chicago Tribune; San Francisco Chronicle; MSNBC; and dozens of newspapers, trade publications, television stations, radio stations and websites around the globe.

      A graduate of Barat College in Lake Forest, Illinois, Virginia has a BA with majors in Economics and Political Science.  Virginia serves on the Board of Directors of the Chicago Chapter of the Public Relations Society of America, and currently holds the position of Treasurer. She is slated to assume the role of Vice President of the organization in 2017 and president in 2018.

      Virginia has served as an Adjunct Professor of Public Relations at Loyola University, Chicago, School of Communication.

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      So Why Should I Hire You?
      Sep
      15
      11:30 AM11:30

      So Why Should I Hire You?

      We’re back from summer break! At September’s luncheon, you’ll  hear from local PR leaders from the business, non-profit and agency worlds. They’ll discuss the rapid changes that have taken place in PR and the new skills required to meet the demands of today's profession. PLUS: Members will have the opportunity to sit down one-on-one with our panel members to receive resume advice.    

      Panelists:

      • Anna Bryce, APR – Manager of Global Corporate and Executive Communications, Amway
      • Melissa Kamara Liggins – Director of Corporate Public Relations and Community Relations, Spectrum Health System
      • Cynthia Domingo – Vice President and Principal, SeyferthPR

       

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      Business Beat Media Panel
      Jun
      16
      11:30 AM11:30

      Business Beat Media Panel

      Got a business story to pitch? Looking to learn more about what West Michigan business publications are looking for? Join your WMPRSA PR and communications colleagues on Thursday, June 16 for our Business Beat Media Roundtable. Get the inside track on pitching business publications in West Michigan from our panel of business reporters and editors at top local outlets. 

      NEW THIS YEAR! WMPRSA members will have the opportunity to sign up for special 1:1 pitch sessions with panelists after the roundtable.  Just one more reason to join WMPRSA!   
      This year’s panelists include:

      • Tim Gortsema, Managing Editor, Grand Rapids Business Journal
      • Shandra Martinez, Business Reporter, MLive/The Grand Rapids Press
      • Phil Tower, Director of Programming, NEWSRADIO WOOD 1300 & 106.9FM I TALK 1230 WTKG

      *Additional panelists may be added as the date nears

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      Recruitment Marketing: How the digital age has changed the HR marketing & PR game
      May
      17
      11:30 AM11:30

      Recruitment Marketing: How the digital age has changed the HR marketing & PR game

      Companies big and small throughout West Michigan and beyond are challenged to attract and retain top talent to sustain and grow their businesses. In partnership with AMA West Michigan, learn from a panel of human resource, marketing and PR professionals how they use marketing and PR strategies to build their brands as employers of choice to recruit and retain employees.

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