March Program: Toyota in Crisis (3/17/11)

During the first half of 2010, the crisis facing Toyota dominated headlines and news broadcasts around the world. With more than 8 million vehicles recalled globally, the world’s largest automaker saw its sterling reputation – painstakingly built over several decades – diminished in a matter of weeks. A company known for quality and reliability was relegated to punch-line status. Yet, in light of harsh public scrutiny and intense criticism, the car company is still selling vehicles at a solid pace in the U.S.

Join WMPRSA for a program featuring Curt McAllister, Midwest public relations manager at Toyota Motor Sales, U.S.A., Inc. McAllister, a PRSA Detroit Chapter member, will discuss the events involved in this historic corporate crisis and how communications played a pivotal role in reaching out to vital internal and external audiences, at the height of media saturation. He’ll divulge how public relations helped assure the industry’s most loyal customer base and forge an even tighter bond between dealers and the OEM. McAllister will also discuss how transparency and executive availability played prominent roles in a nationwide media tour that hit dozens of major and secondary markets across America.

In addition, McAllister will talk about ongoing communications tools and tactics that keep employees, dealers and customers apprised of the company’s activities, providing a sense of security and openness they’ve come to expect from Toyota.

WMPRSA meetings are held at the University Club, located in the Fifth Third Building, 111 Lyon NW, Grand Rapids. Save $5 by registering and paying in advance!

Advance registration is requested though walk-ins are accommodated. WMPRSA members benefit from a reduced price.

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