Spaulding has nearly 25 years counseling clients in the development of media and long-term public relations strategies to address issues and crises as well as prior experience as a television news director and journalism faculty member.
Spaulding has seen plenty of change over the course of his career, which has allowed him to distill crisis communications to some important key points that stand the test of time:
- Do your crisis planning now - there won't be time when a crisis hits.
- Don't overreact: the last thing you want to do is prolong the crisis. Take conversations offline if possible.
- Don't forget to document things as they happen: documentation is an important and oft-forgotten part of handling a crisis.