A lot is in the works for the upcoming Public Relations Society of America (PRSA) 2016 International Conference, Oct. 23-25 in Indianapolis. The newest addition to the already-extensive Conference lineup is National Collegiate Athletic Association (NCAA) President Mark Emmert, who leads the membership organization for more than 1,100 colleges and universities that participate in college sports.
On the morning of Monday, Oct. 24, Emmert will discuss how recent advances in college sports are creating a pathway to opportunity for student-athletes – and the critical role that clear, concise and targeted communications play in sharing that information.
“From groundbreaking concussion research to increased eligibility standards, we have a great story to tell about recent changes to the landscape of college sports,” Emmert notes. “I look forward to discussing how we’re communicating the NCAA’s commitment to prioritizing academics, well-being and fairness with the attendees of the PRSA International Conference.”
Emmert has worked in a number of key leadership roles during his career in higher education, and has championed greater support for the academic success and health and safety of college athletes.
Before joining the NCAA in 2010, Emmert served as president of his alma mater, the University of Washington. During his tenure, the university rose to its standing as second among all public and private institutions in research funding and completed a $2.6 billion fundraising campaign.
Emmert joins an exciting Conference program, which includes NASA astronaut Scott Kelly, unconventional marketing maven Scott Stratten, and cybersecurity expert Theresa Payton, along with a wide array of other speakers, programs, workshops and networking events. This Conference will be held at the upscale JW Marriott Indianapolis.