WMPRSA Program - Lights in the Night: How PR launched lanterns into the ArtPrize Top 5 (11/15/12)

WMPRSA Program – Lights in the Night: How PR launched lanterns into the ArtPrize Top 5 (11/15/12) Lights in the Night, a PR story from concept to ArtPrize Top 5 as the first community organized and executed performance piece to make the Top 10 in ArtPrize history.

On September 28, 2012, thousands of paper lanterns were lit and took flight over the Grand Rapids skyline, representing the hopes, dreams and wishes of our community.

PR efforts netted over 75,000 participant volunteers and spectators, 200,000+ crowdsourced photographs and unique video, and over 5,000 earned multi-media mentions both domestically and internationally on a shoestring budget.

Register Here

WHEN: Thursday, November 15, 2012 from 11:30 AM - 1:00 PM

WHERE: University Club of Grand Rapids (111 Lyon Street NW, 10th Floor of Fifth Third Bank Building, Grand Rapids, Michigan 49503)


  • Event Registration
  • Member $25.00
  • Non-Member $35.00
  • Student $20.00
  • Please note: Day-of registrations and walk-ins will be assessed an additional $5 surcharge.

RSVP by Wednesday, November 14, 2012 by Registering Here

Discussion: Charlie Sheen - What Would You Do?

Charlie Sheen's publicist Stan Rosenfeld unceremoniously dumped the star via text message this week saying to TMZ, "I worked with Charlie Sheen for a long time and I care about him very much, however, at this time, I'm unable to work effectively as his publicist and have respectfully resigned." [youtube=http://www.youtube.com/watch?v=h5aSa4tmVNM]

What would you have done if Sheen had been your client?  How would you advise handling the cascade of controversy he's created (which culminated recently in two of his children being removed from his home) in the past few weeks?