WMPRSA Completes its Work With the Literacy Center of West Michigan





Three years ago, the Literacy Center of West Michigan (LCWM) submitted the winning application to PRforGoodWMPRSA, a pro bono outreach program of the West Michigan chapter of PRSA. As the awarded recipient, LCWM has benefited from pro bono public relations counsel from the chapter over the past few years.

Molly Klimas and Terri Howe at Literacy Center of West Michigan Spellebration Event

Special thanks goes to WMPRSA member Terri Howe, APR, of Howe Marketing and Communications, for her generous contributions of time and talent to the program. Terri worked closely with both LCWM staff and board members as well as with GVSU students to provide strategic research, counsel and planning services. Terri was instrumental in helping LCWM to fill a part-time public relations specialist position.

WMPRSA board member Molly Klimas, APR, of Intent Public Relations, spearheaded the PRforGoodWMPRSA committee, serving in a liaison role as well as co-conducting a planning session for LCWM with Ms. Howe.

“We would like to thank WMPRSA for working with us to improve our public relations efforts. The experience has been invaluable and the results have made a tremendous impact on our organization,” LCWM Executive Director Susan K. Ledy said.

What PRforGoodWMPRSA did:

  • Helped to determine PR general needs, provided PR counsel to LCWM
  • Organized and led LCWM’s 2009 PR Planning Workshop
  • Served as a liaison with GVSU School of Communications for a class research project conducted on behalf of LCWM’s Adult Tutoring Program
  • Advised and secured PR intern prospects from GVSU class
  • Advised LCWM on qualifications for a PR specialist position; reviewed resumes and attended all PR specialist interviews
  • Worked with LCWM’s Fund Development Department on a new event proposal
  • Co-presented with LCWM at a WMPRSA non-profit workshop in September 2011

More on the PRforgoodWMPRSA program

Member Spotlight: Molly Klimas - Owner, Intent Public Relations

Molly Klimas - Owner, Intent Public Relations

1. Where do you work and what is your title?

I'm owner of Intent Public Relations in Grand Rapids.

2. What is your main objective in that role?

To help my clients with their public relations needs; to provide strategic counsel and hands-on implementation; to be an extension of my clients' team. And hopefully to be both a voice of enthusiasm and reason.

3. How long have you been a member of WMPRSA?

Since 2002.

4. Why did you join WMPRSA?

I joined in part because I was pursuing Accreditation at the time but also because it was (is!) the best professional association for communicators in West Michigan. I've gotten to know so many great people through the years - mentors, colleagues, friends.

5. If you could have a job anywhere in the world, where and what would it be?

Writer, playwright, actor right here in West Michigan. OK, OK, the occasional stint on Broadway would be fine too. :-)

6. Name a favorite website and explain why you like it?

I love StoryCorps.org because it shares real people's stories and celebrates the art of listening. Also: Epicurious.com (for cooking), Wikipedia.org (for seeking) and Facebook.com (for lurking - ha ha). The truth is, I have a love-hate with Facebook, Twitter, etc. As a PR person, I get the value, I love the sharing, I'll always be a sucker for new-baby and new-puppy photos - but the "social media news cycle" feeds the myth that mortals can manage mountains of information and maintain hundreds (thousands!) of Friendships. Can't we go back to simpler times, like 1984? I'm being silly-sophomoric on this soapbox - but it feels refreshing! Thanks for the listen. In the end, whether communicating via Facebook or face-to-face or in a profile like this, I think all of us just want to be heard - and understood.