Program Recap - What's Happening at MLive and the Grand Rapids Press?

wmprsaprogrammlivehq_006 The Building

As soon as I walked into the building on Monroe I had a whole new perception of print journalism. Walking through the door and to my left is a glass paneled interview/conference room. There is an open waiting area with lounge chairs, coffee tables and a couch. There were journalists with open laptops typing away furiously and enjoying the collaborative feel of the space. A modern white reception desk sits against a staircase leading up to an open area of collaborative journalist workspace.


As the professionals entered the building they were directed up the stairs to the larger space of desks connected in lecture style rows. The upper floor consists of white desks connected in rows. The rows are set facing each other with a small partition in between. The partitions that divide each desk space do not block the view of the other person sitting across. Each desk comes equipped with an aqua blue Steelcase filing cabinet/bench with a cushion for sitting on the top and drawers for storage underneath. All the furniture in the office is Steelcase. Live photos of Michigan and Grand Rapids line the walls. The office bodes a comfortable and collaborative mobile workspace. With its brightness coming from the hanging contemporary lanterns and strips of lights crisis crossing the entire length of the ceiling. Wall length white boards grace the front and back of the room, used by editors having brainstorming sessions with their reporters. Each WMPRSA program attendee sat at a desk and were introduced to a panel of Mlive executives and editors, discussing the new look and feel of the Mlive Media Group.


The Luncheon

Because we were the first large group to view the new location we were lucky enough to hear from a panel of eight speakers that work for Mlive. The panel consisted of Dan Gaydou, The Community News Director Julie Hoogland, Executive Director of Print Paul Keep, News Editor Meegan Holland, Community Enagement Specialist Todd Fettig, Managing Producer Kate Nagengast, Reporter Shandra Martinez and finally local Entertainment Reporter Todd Chance.


The panel discussed the new Mlive hub. They said that the new locations purpose was to make a strong statement; they did not move locations because their business was failing, they moved and made changes because business has been doing so well. Gaydou stated that the new location was leading the way in the industry because of its openness to the community. The new location and atmosphere requires engagement, not only from the journalists, and people working there, but from the community as well they said. The hub allows for journalists to be flexible and exercise their skills by being accessible to the public they serve. It requires both community collaboration as well as engagement.


Todd Fettig the community engagement specialist discussed commentary on the Mlive website. He said anyone can post comments and occasionally the comments posted are even used for story ideas. Not only does Fettig encourage PR professionals to comment on the website, but he also encourages all members of the community to take an active role. Todd Chance who is the local entertainment reporter said content is king; the medium in which you receive your information is not as important as the information itself. Everyone on the panel emphasized the new Mlive hubs focus on community and its openness to the public. They concluded by saying the hub is a public space and all are welcome.

Recap Provided by students from Grand Valley State University’s PRSSA Chapter:

What's Happening at MLive and the Grand Rapids Press? - SOLD OUT

WMPRSA's "What's Happening at MLive and the Grand Rapids Press?" program scheduled for February 16, 2012 is now sold out!  Watch for the recap in an upcoming post. With the launch of a new media company, MLive Media Group is responding to revolutionary changes in the way people seek and consume news. Learn how MLive Media Group has restructured its print and online editorial teams to make sure it delivers high quality, engaging and relevant content to readers across all platforms. Dan Gaydou, President of MLive Media Group, will kick things off with a glimpse at the vision that guided the changes. Then Grand Rapids Press Community News Director Julie Hoogland will lead a news team panel discussion about the newsroom structure, news team, and the news organization's renewed focus on community engagement. You will also have an opportunity to ask questions and take a tour of the new Grand Rapids hub.

11:30 am – Registration/Lunch Noon-1 pm – Program and Q&A 1 pm – Tours of the hub

Please note change in venue: Entire program will be held at MLive Media Group's offices in the Founders Bank & Trust Building, 169 Monroe Avenue NW.

Registration for this program will be limited to 80 members, guests, and students. Register now to ensure your participation.

Thursday, February 16, 2012 | 11:30 AM - 1:00 PM

MLive Media Group Founders Bank & Trust Building 169 Monroe Ave. NW Grand Rapids, Michigan 49503