New Member Profile - Nicole Cook of the Humane Society of West Michigan

Nicole Cook, Marketing and Events Coordinator at Humane Society of West Michigan 1. Where do you work and what is your title?

I am the Marketing and Events Coordinator at Humane Society of West Michigan.

2. What is your main objective in that role?

My main objective is to do anything and everything necessary to promote our organization and the animals in our care. Whether it is writing a press release or assisting on a hoarding case, I have done it all :)

3. What PRSA benefit do you find the most value in?

I enjoy the webinars. My job requires a lot of my time so I'm not able to attend the monthly luncheons but the webinars offer a lot of valuable information that I can more easily attend.

4. Why did you join WMPRSA?

I joined WMPRSA to network and learn from more people in the Public Relations field. I am a firm believer of learning what works (and what doesn't work) from other people's experiences. Your peers are an invaluable resource and something that you should reference.

5. If you could have a job anywhere in the world, where and what would it be?

I would love to work at Alison Brod PR in New York City. They are a full-service public relations firm comprised of a staff of 60 women. They specialize in product placement and events and have been highly successful. I would love to work in their high-energy, hardworking office!

6. Name a favorite website and explain why you like it.

I love spending time on! It is a website that allows my creativity to shine and has given me many ideas that are way out of the box! I have found numerous items of inspiration that have allowed me to create bigger and better concept events and/or campaigns for Humane Society of West Michigan.

Nominate Outstanding Communicators for 2012 PRoof Awards

WMPRSA's PRoof Awards aren't just for campaigns - they're also awarded to exemplary individuals inside (and outside) the profession in five categories (below). To nominate someone for one of these awards, visit this site. Public Relations Professional of the Year

WMPRSA’s Public Relations PRofessional of the Year Award honors the WMPRSA member who represented the best in public relations in 2011. As you prepare your PRoof Award entry and identify its strengths, consider nominating the WMPRSA member whose contributions to the program—or to the profession stand out as outstanding example of the relationship between an organization and the publics it represents.

Communicator of the Year

WMPRSA recognizes a community leader for outstanding contributions to West Michigan and who also exemplifies the practice of good public relations. The WMPRSA Communicator of the Year Award is distinct from all other awards because it is given to a person who is NOT a PRSA member or PR professional, but has shown him or herself to be an accomplished communicator, has communicated well during a crisis, or was an exemplary spokesperson for their organization. Please indicate the context of the nominee’s most significant contribution in 2011 in the narrative.

Media Person of the Year

The Media Person of the Year Award is given to a deserving journalist (print, broadcast, Internet) for outstanding contributions to the field of journalism in the West Michigan area. As you prepare your PRoof Awards, consider the media you worked with throughout your campaign. WMPRSA will recognize that media person during the annual WMPRSA PRoof Awards Gala. Please illustrate the nominee’s accomplishments and most significant contributions to the field of journalism during 2011.

Newcomer of the Year

Only new members in good standing of the West Michigan Chapter of PRSA (having joined during 2011 or 2011) are eligible for this award. The winner must be an active public relations professional of three years or less who has demonstrated potential for becoming an outstanding public relations professional. Please support with examples of the nominee’s experience and efforts during 2011.

Public Relations Student of the Year

WMPRSA’s public Relations Student of the Year Award (also awarded during the April 25 PRoof Awards Celebration) honors the individual PRSSA member who represented the best in public relations during 2011. Consider nominating the intern in your office, the student you’re mentoring or that person whose contributions to advancing the PR profession on campus stand out as exemplary.

Lambert Edwards & Associates Welcomes Chea Tyrrell to Health Care Practice

Lambert, Edwards & Associates today announced it has added Chea Tyrrell as an associate in the firm’s Health Care Practice. Chea recently moved to Grand Rapids from Lansing after graduating from Michigan State University. The full press release is available below the fold.



GRAND RAPIDS, Mich., July 25, 2011- Lambert, Edwards & Associates (LE&A), West Michigan’s top-ranked public relations agency and the state’s largest investor relations firm, today announced it has added Chea Tyrrell as an associate in the firm’s Health Care Practice.

Tyrrell joins LE&A from the Michigan Townships Association, where she worked as communications coordinator, advertising manager and expo director. Tyrrell previously held an internship with John Bailey & Associates, before the company merged with LE&A in 2009. In her new role, Tyrrell will be involved in a variety of communications and media relations projects for some of the firm’s largest clients.

“We are excited to have Chea join the LE&A team,” said Don Hunt, partner and managing director. “Her background in PR and media relations combined with her statewide experience makes her a good fit within our practice group.”

Tyrrell holds a bachelor’s degree in advertising with a specialization in public relations from Michigan State University.


We’re excited to welcome Chea Tyrrell to @LambertEdwards’ expanding health care team!

About Lambert, Edwards & Associates

Named the 2010 PRWeek Small Agency of the Year, LE&A ( is a top-10 Midwest-based PR firm and a top-20 investor relations firm nationally with approximately 100 clients based in 20 states and five countries. As Michigan’s only statewide firm – with offices in Grand Rapids, Lansing and Detroit – LE&A serves middle-market companies and national brands in five practice areas: Automotive, Consumer, Financial Communications, Health Care and Public Affairs. LE&A has posted 11 consecutive years of growth and earned four Silver Anvil awards – the profession’s highest honor – in the past four years. Follow us on Twitter: @LambertEdwards.

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CONTACT: Jeremy Bakken | Lambert, Edwards & Associates | 616-233-0500 |

Call for Presentation Proposals for WMPRSA Nonprofit Workshop

The West Michigan chapter of the Public Relations Society of America (WMPRSA) invites presentation proposals from PR professionals – particularly APRs – for its Nonprofit Workshop on September 15, 2011, at the GVSU Eberhard Center in Grand Rapids. The workshop is geared towards employees and volunteers of nonprofit organizations who have responsibilities for public relations or other related communications duties. Relevant session topics include: social media, event management, strategic planning, crisis communications and writing.

Please provide a 75-100 word description of your presentation, including two to three learning objectives that identify what attendees will learn in your session.

  • Your submission should also include the following information:
  • Speaker name, organization and title
  • Address, phone number and email
  • Presentation title

Deadline for proposals is Monday, August 1.  Please submit your proposals via email to Sandra Gaddy at