Crisis Management in Today’s Internet World - June 21, 2012

wmprsaprogramcrisiscomminternetage06-21-12_062 (Medium) On June 21, 2012, WMPRSA hosted Dan Spaulding, APR, a principal with SeyferthPR for the program "Crisis Management in Today's Internet World."


Spaulding has nearly 25 years counseling clients in the development of media and long-term public relations strategies to address issues and crises as well as prior experience as a television news director and journalism faculty member.

Spaulding has seen plenty of change over the course of his career, which has allowed him to distill crisis communications to some important key points that stand the test of time:

  • Do your crisis planning now - there won't be time when a crisis hits.
  • Don't overreact: the last thing you want to do is prolong the crisis. Take conversations offline if possible.
  • Don't forget to document things as they happen: documentation is an important and oft-forgotten part of handling a crisis.

Are you a Nonprofit in Need of Pro Bono PR Assistance?

Are you a 501(c)3 organization in West Michigan? Interested in learning how you might qualify for free PR counsel?  The West Michigan chapter of the Public Relations Society of America is pleased to provide area nonprofit organizations with the opportunity to apply for pro bono public relations counsel through its PRforGoodWMPRSA program.

The Literacy Center of West Michigan (LCWM) has been the recipient of these services for the past couple of years (read the related article to learn more). Now, it’s another worthy organization’s turn to benefit from some of the best PR minds in West Michigan! To be considered as a potential recipient of services in 2012, please complete this application and submit to WMPRSA by Nov. 30, 2011. Completed applications can be submitted by email to or by mail to PO Box 230292, Grand Rapids, Michigan, 49523.  Apply with this form (.pdf)

If you have questions, please contact us at or (616) 821-8238.

WMPRSA Completes its Work With the Literacy Center of West Michigan





Three years ago, the Literacy Center of West Michigan (LCWM) submitted the winning application to PRforGoodWMPRSA, a pro bono outreach program of the West Michigan chapter of PRSA. As the awarded recipient, LCWM has benefited from pro bono public relations counsel from the chapter over the past few years.

Molly Klimas and Terri Howe at Literacy Center of West Michigan Spellebration Event

Special thanks goes to WMPRSA member Terri Howe, APR, of Howe Marketing and Communications, for her generous contributions of time and talent to the program. Terri worked closely with both LCWM staff and board members as well as with GVSU students to provide strategic research, counsel and planning services. Terri was instrumental in helping LCWM to fill a part-time public relations specialist position.

WMPRSA board member Molly Klimas, APR, of Intent Public Relations, spearheaded the PRforGoodWMPRSA committee, serving in a liaison role as well as co-conducting a planning session for LCWM with Ms. Howe.

“We would like to thank WMPRSA for working with us to improve our public relations efforts. The experience has been invaluable and the results have made a tremendous impact on our organization,” LCWM Executive Director Susan K. Ledy said.

What PRforGoodWMPRSA did:

  • Helped to determine PR general needs, provided PR counsel to LCWM
  • Organized and led LCWM’s 2009 PR Planning Workshop
  • Served as a liaison with GVSU School of Communications for a class research project conducted on behalf of LCWM’s Adult Tutoring Program
  • Advised and secured PR intern prospects from GVSU class
  • Advised LCWM on qualifications for a PR specialist position; reviewed resumes and attended all PR specialist interviews
  • Worked with LCWM’s Fund Development Department on a new event proposal
  • Co-presented with LCWM at a WMPRSA non-profit workshop in September 2011

More on the PRforgoodWMPRSA program