Job Opportunity: Media Relations Consultant at Spectrum Health

Spectrum Health is a not-for-profit, award winning, integrated health system based in West Michigan. Our organization includes a medical center, regional community hospitals, a dedicated children's hospital, a multispecialty medical group and a nationally recognized health plan, Priority Health. We invest in our people by supporting a dynamic, high-performing workplace. Our collaborative approach to patient care includes a commitment to provide an exceptional experience for patients and their families. Spectrum Health supports successful career growth, in an innovative environment.

Position Summary Manages interactions with the news media on behalf of the Spectrum Health system. Uses a variety of mediums to communicate news and information including news releases, pitches, video and audio. Proactively works with internal clients and executives to identify potential stories and presents them to the media. Responds to reporter inquiries and interviews. Coordinates press conferences and other media-related events. Participates in developing media relations strategies related to issues management and crisis communications.

Basic Qualifications Education - Bachelor's Degree in Journalism, English, Communications, Public Relations or equivalent combination of education and experience

Experience - 8 years related experience, with 5 years of media relations experience OR sustained performance in Specialist 3 role that exceeds expectations

Preferred Qualifications: Experience - experience in developing and executing strategic communications and marketing plans incorporating business goals and objectives, in consultation and collaboration with clients ,Background in health care communications, preferably with a large health care system ,Demonstrated experience and results in working with print and electronic media ,experience in reputation, crisis, and disaster communications planning and execution

Apply online

Greetings from Nick Wasmiller, WMPRSA President

Nick WasmillerLet me begin 2013 by thanking you for being a part of the West Michigan Public Relations Society of America.  Our chapter is focused on serving as your connection to the national organization and seeks to provide you with great opportunities for networking and enrichment right here in West Michigan. The year ahead will feature a new mix of WMPRSA initiatives that will include efforts to connect you with the media and experts in specific practice areas of our industry.  We’ll also attempt to provide you with opportunities to give back to our community and profession.

One of our new efforts is called Media + Members.  These bring-your-own-lunch events will be free for members and, hopefully, will provide unique perspectives on the many changes within the news media and the needs of reporters who work at specific media outlets.  Our first event will be held at Grand Valley State University’s downtown Grand Rapids campus on Thursday, Feb. 7 at noon and will feature Crain’s Detroit Business Publisher Mary Kramer.  We hope to see you there.

We’ll also limit our paid luncheon programs in the year ahead.  Knowing that we’re all strapped for time, we’ll host these events on a quarterly basis and work to secure in-demand speakers on topics that are important to all of us.  Our first speaker will be announced soon.

You’ll also notice several ways to team with WMPRSA in 2013 to give back to our profession and community.  Our newly launched mentoring program is one rewarding way to give back in a time-efficient manner.  We’ll host a kickoff event on Jan. 22 at 5:15 p.m. in downtown Grand Rapids.  For more information, visit http://tinyurl.com/bjakghm.

Our PRforGood campaign also continues to gain steam following last year’s effort to help our favored charity, Family Promise of Grand Rapids, win a free Toyota Tundra truck.  The PRforGood committee recently finalized a strategic plan for Family Promise and is seeking volunteers to support our efforts for this organization.

The programs mentioned above are just a few of the great initiatives that our WMPRSA leadership team is working on to begin the new year.  I hope you take advantage of these opportunities and others.  Be sure to follow the happenings at wmprsa.org, like us on Facebook and follow us on Twitter.  We’ll keep you updated there as well as through periodic emails from me.

Best wishes,

Nick Wasmiller President @n_wasmiller

About the New Newsletter Format

As you may have noticed, WMPRSA is doing its newsletter in a different way.  We decided to publish it as a blog which has a variety of advantages:

  • Flexibility: the content is more easily shareable via social media, and so that it's archived in a format that's searchable and easier to access.
  • Timeliness: We'll update stories in real-time, and the email newsletter will now come out twice a month with an email digest of the latest posts so that we can keep up with the ever-changing world around us with more timely updates.
  • Syndication: As the site is now a blog, you'll be able to sign up for the RSS feed if you use a feed reader.
  • Interaction: You'll be able to respond and contribute your own insights, ask questions and make connections.