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Recruitment Marketing: How the digital age has changed the HR marketing & PR game

Companies big and small throughout West Michigan and beyond are challenged to attract and retain top talent to sustain and grow their businesses. In partnership with AMA West Michigan, learn from a panel of human resource, marketing and PR professionals how they use marketing and PR strategies to build their brands as employers of choice to recruit and retain employees.


  • Cindy Brown, Executive Director, Hello West Michigan
  • Mike Lomonaco, Director of Marketing & Communications, OST
  • Tricia Boot, Web Marketing Specialist, Mary Free Bed 
  • Josh Paskewicz, Senior Recruiter, Amway Corporation
  • Others to be announced. Watch AMA West Michigan and WMPRSA websites for updates.
Later Event: June 16
Business Beat Media Panel