Back to All Events

Case Study: Managing the Message When the Message is Unimaginable

  • Grand Rapids Community Foundation 185 Oakes Street Southwest Grand Rapids, MI, 49503 United States (map)

How Orlando Health Managed the Pulse Nightclub Shooting Crisis

On June 12, 2016, a 29-year-old killed 49 people and wounded 58 others in a terrorist attack/hate crime inside Pulse, a nightclub in Orlando, Florida, becoming what was then the deadliest mass shooting in modern US history. Orlando Health was instantly in the spotlight as the closest medical facility to the shooting, racing to save victims.

Join us on Thursday, October 19, for a Skype presentation with the Orlando Health emergency management team for a look inside the events of this nightclub shooting timeline. Diving deep into crisis communication and media relations, the team will give us a minute by minute update on how their hospital handled the crisis from the first patient arriving and onward through the next few days. This is a luncheon you won’t want to miss.


  • Eric Alberts - Corporate Manger, Emergency Preparedness, Orlando Health
  • Geo Morales - Media Relations/Public Affairs Manager, Orlando Health

RSVP by October 16. Space is limited.


Earlier Event: September 21
Creating Content That Connects
Later Event: December 14
A GR Outdoor Event Planning Primer