Back to All Events

A New Age in Media: Working with Bloggers

  • University Club 111 Lyon Street Northeast #1025 Grand Rapids, MI, 49503 United States (map)

Media continues to evolve in the 21st century! Bloggers are the new media trend influencing upcoming generations that have started to rely more on the people they follow on social media rather than traditional media outlets. Learn more about working with influencers and bloggers at the upcoming WMPRSA event. This event will feature three Grand Rapids-based bloggers who have a range of interests and audiences.

Our panelists:

Sara Visser
As a Grand Rapids girl born and raised The GR Guide is a true passion project. Sara spent five years in Chicago after attending Calvin College working in advertising & fashion and started a lifestyle blog Project Soiree that featured interviews, restaurant reviews, recipes and the latest fashion trends. After returning to Grand Rapids she was thrilled to see the growth from local entrepreneurs who are making their mark on the City, and came up with the idea for The GR Guide to showcase these unique boutiques, fun events, delicious restaurants and more!

Ashley Wierenga
Ashley is a marketing consultant and lifestyle blogger behind Sincerely Ashley. In her free time you can find her spending time with her husband and sweet pup, snapping photos, cheering on her favorite sports teams, jamming to Hamilton, and soaking up everything this beautiful city has to offer. Connect with her on Instagram: @ashleywierenga.

Liz Della Croce
Liz is the creator and author of The Lemon Bowl®, a healthy food and travel blog. Since 2010, she has grown a loyal following of health-conscious readers from all over the world. Focusing on seasonal ingredients and whole foods, her collection of recipes is inspired by ethnic flavors from around the globe and the Lebanese dishes of her childhood. Liz has appeared live on the TODAY Show and tapes regular cooking segments on her local NBC affiliate station.  Liz appeared on the cover of Woman’s World and has been featured in various publications including Real Simple Magazine, Shape Magazine, Food Network blog, Fitness Magazine, The Cooking Channel, TODAY Food and more.  Through healthy eating and regular exercise, Liz achieved long term weight loss success and has a passion for helping others reach similar goals. In 2013, Liz Liz graduated from Boston University with a degree in Hospitality Administration and a minor in Marketing Management.  She and her husband reside in Grand Rapids, MI along with their two young boys. Connect with Liz directly on Instagram, Facebook, Pinterest or via email:


Please register by May 15.

Earlier Event: May 1
PRoof Awards: Be Enchanted
Later Event: September 20
Meet the Media