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Insider's Guide to Earning National Press Coverage

  • University Club 111 Lyon Street Northeast #1025 Grand Rapids, MI, 49503 United States (map)

Learn how to pitch to national outlets in 2018: Forget everything you learned about PR in college. It’s 2018 and everything is different. Learn how to find the best contacts without Cision, get the scoop on a proven pitch formula that works with editors, learn more about national media timelines, and more. Discover new ways to reach your audiences with different tools.

This workshop is great for everyone from aspiring students to experienced professionals. You’ll walk away with:

  • A better understanding of how to navigate the national press landscape (what’s the difference between market editor and associate editor? What’s up with contributors and how can I pitch them?)

  • New resources on where to find contacts quickly and easily without having to rely on overpriced, unwieldy Cision.

  • Austin’s proven pitch formula that’s concise, personal and quick to write.

  • How to personalize your pitches in a non-creepy, casual manner that sheds the cliche “loved-your-article-on-dogs-here’s-a-dog-pitch” method.

  • Austin’s list of 300 national media outlets (some you probably haven’t worked with before) to reach out to with your client’s news.

About Austin Langlois

Austin is a communications consultant, freelance writer and photographer. He currently resides in Bali where he serves as marketing director for Outpost, an Asia-Pacific coworking company. He's landed clients in many of the world's most sought-after publications, from The New York Times and Outside Magazine to Buzzfeed, The Boston Globe and Forbes. His editorial work has been published in Bon Appetit, DRIFT Magazine, AskMen, Time Out Miami, Grand Rapids Magazine and more. Austin earned a Bachelor of Arts in Advertising / Public Relations from Grand Valley State University, and is currently working on on his master’s in public relations and corporate communications at Georgetown University.

Please register by November 12.