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How big brands relate on a personal level

  • University Club 111 Lyon Street NW Suite 1025 Grand Rapids, MI (map)

The most iconic brands in the world connect to individual households like they are a member of our family. So how do they do it? By getting personal. Join WMPRSA as we welcome Emily McMahon, partner at ICF Next (Chicago), a strategic partner for engagement and transformation for brands. 

For nearly 15 years, Emily McMahon has lead teams and clients to successful and award-winning marketing and public relations solutions for major brands primarily in the food and CPG spaces. In her current role at ICF Next, Emily serves as a Partner leading the Kraft Heinz business and many of its iconic brands including Oscar Mayer, Capri Sun, Planters and more, in addition to consulting on other global food and CPG clients such as Mars Wrigley. Prior to ICF Next, Emily spent time at the global agency Golin, where she drove major efforts for McDonald’s and Unilever, including global Olympics and World Cup sponsorships, food issues initiatives and rebranding efforts.