Leaders, and especially those who advise and counsel them must recognize the ethical expectations of everyone inside and outside the organization. Failure to meet these expectations has palpable negative consequences. This program discusses the expectations and the consequences of failure to meet those expectations. By the end of this program participants will be able to: Learn and internalize the ethical expectations of leadership; Clearly understand and commit to fostering and sustaining trust; Recognize leadership communication obligations in a trust-based culture; Cope with the stress of giving ethical advice; Learn ways through which to ethically communicate “bad news” to stakeholders.
Karen Swim, BEPS PRSA National Board Member (Detroit), will join us as we focus on PRSA Ethics Month and the ethical expectations of leadership featuring PRSA Board of Ethics and Professional Standards (BEPS). She'll present ethical strategies for revealing and disclosing mistakes and bad news.
Karen Swim, President and CEO, Words for Hire
Karen has more than two decades of experience in public relations and marketing communications, sales management, and strategic marketing. She uses integrative problem-solving to customize marketing and content solutions for clients. An award-winning sales and marketing professional with a depth of business expertise, clients value Karen’s broad-ranging knowledge, and commitment to helping them reach their goals.
Prior to opening her own agency, Karen worked for more than two decades in leadership roles that included leading top performing sales teams at Glaxo SmithKline and developing and executing marketing initiatives for seven states at Quest Diagnostics. As an independent practitioner, she uses her deep business, marketing, and communications experience to customize public relations, marketing, and content solutions for B2B, healthcare, technology and nonprofit clients.
She is an energetic, innovative leader with a commitment to excellence who wins high satisfaction from clients for her business acumen, results-driven approach and principled leadership. Karen combines creativity and strategic thinking to develop communications initiatives that support bottom-line business goals. Her areas of expertise include strategic planning, business management, leadership, social media, content marketing, branding and marketing. Karen is a Southern California native now residing in Michigan.