Officially the buzzword of today’s day and age, artificial intelligence (AI) is seemingly everywhere. With AI still growing, we continue to grapple with how to harness its abilities and understand its eventual impact on life as we know it. Despite all of AI’s unknowns, we shouldn’t run from it – AI can be more valuable to communicators than one might think.

Public relations—much like society as a whole—stands at a pivotal moment. Information has become a firehose from which few can drink; ironically, that’s left people thirsting for information they can trust. While today’s young practitioners have more tools to manage that flow than ever before, they need the practical knowledge and experience that we OGs can offer them.

Designed to connect seasoned PR professionals with eager students and newcomers to the field, the WMPRSA Mentor Match Program has already matched 121 unique pairs, including 47 mentors and 55 mentees. And with several repeat participants, it’s clear the mentorship program is valuable to both professionals and students alike.  

Brands and companies have unlocked the power of social media influencer partnerships. By collaborating with local influencers, brands can tap into new audiences, generating expanded reach and engagement. Still, many PR practitioners are unsure how to navigate and begin forming relationships with influencers.

We all know the importance of collaboration, especially within the PR industry. After all, PR is about building mutually beneficial relationships between organizations and their audiences. As WMPRSA members, we have a unique opportunity to strengthen our relationship with another chapter—PRSA Pittsburgh.

As communicators, the state of the world today often forces us to be “ready for anything.” While we can consider what-if scenarios and put plans in place for a crisis response, little can actually prepare PR practitioners for when the unthinkable occurs. As you’re making plans for future crisis responses, consider takeaways from MSU’s experience in navigating the unthinkable.

The APR journey is a challenging yet incredibly rewarding experience that tests knowledge, skills, and dedication to the public relations field. This blog delves into the APR process, from preparation and examination to post-certification benefits.

Using the right language is the first step in being an ally to the deaf and hard of hearing community. Mickey Carolan, the author of three books that celebrate the lessons he learned from his Deaf parents, shares tips.

Never before in the history of our profession, or in our society, has relational PR been more important than it is right now. Public distrust of once-respected institutions is at an all-time high. There’s no middle ground because people aren’t connected to one another or to those institutions. That’s where knowledgeable, experienced PR professionals make a difference.

This past month, professionals gathered locally to hear from a panel of past PRoof winners and gather insights on how to craft award-winning submissions. Attendees learned about everything from submitting an entry to planning for awards far in advance. If you missed the event, you can still learn tips for crafting your entry with our top takeaways.