With newsrooms shifting focus and so much competing content online, how can organizations "Keep it Fresh" when it comes to storytelling on their owned channels: blogs, newsletters, social media and more? We'll hear from John VanderHaagen, Director of Communications from Meijer Gardens, and additional panelists from local cultural institutions that have successfully used storytelling to promote their organizations. Find out the latest storytelling trends they're using on their owned channels.

SCHEDULE & VENUE:

Oak Theater, Welcome Center
8:30-9:00 a.m. Registration and networking
9:00-10:00 a.m. Program