Another election year is upon us. Politics and public policy can shape how your organization or clients do business. Have you thought about how government officials play a role in your PR strategies? When creating strategic PR plans, do you include elected officials? How about their staff members? How does an election year impact your efforts? When should you engage candidates? Having a PR strategy in place for these vital stakeholders is paramount - at the local, state and federal level. 

You don’t have to specialize in government relations to practice and include sound public relations strategies with government officials. Government relations, like media relations, investor relations, community relations, and internal communications, should be an integral part of your PR strategic plan. 

Speaker:

Kent Wood
Principal, Borealis Strategic, LLC

Kent Wood has over a decade of experience working in and around Michigan’s legislative system. Prior to forming the government relations consulting firm Borealis Strategic, LLC in 2019, Kent was the government relations director and lead lobbyist for the Traverse City Area Chamber of Commerce (now called Traverse Connect) and before that the Michigan United Conservation Clubs. He also served on legislative staff for two members of the Michigan House of Representatives.

Through his career, he has helped organizations and clients develop policy, change laws, navigate the appropriations process, lead coalitions, and become action oriented advocates.

Kent has a J.D. from Michigan State University College of Law, and a B.A. from Albion College. He resides in Traverse City, Michigan with his wife, Glenna, and their four children.

Registration:

Members $10
Future Members: $15
Students and Un-/Under-employed: Free
AMA Guests: $10
ASL interpretation is available on request when registering at least one week in advance.

Please register by January 18.