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The Art of Influencer Campaigns

  • Calvin University Prince Conference Center 1800 East Beltline Avenue Southeast Grand Rapids, MI, 49546 United States (map)

Gain insights into building and managing influencer campaigns, hearing from local influencers and those who work with influencers. Whether you're a seasoned PR professional or new to the field, this panel will equip you with the knowledge and tools to leverage influencer partnerships effectively. 

Panelists (please check back for updates):

Corinne Bass: https://www.instagram.com/thalifeofrin/
Corinne is a social media manager, Michigan influencer, and content creator based in Grand Rapids. When she isn't working directly with Michigan businesses to drive awareness and growth for their brands through social media, she's highlighting the beauty of the Great Lakes State on her social channels. She loves exploring a little bit of everything, but a lot of food!

Emily Joyce: https://www.instagram.com/emilyingrandrapids/
Emily is a Grand Rapids-based influencer who loves GR and specializes in all things fitness, events, travel, drinks and food.

Rachel Greiner: https://www.instagram.com/rachel.greiner.style/  
Rachel is Marketing and Social Media Manager for Experience Grand Rapids, leading efforts to build and expand EXGR's digital community through engaging social media initiatives. With a focus on highlighting Grand Rapids/Kent County as a must-see destination, Rachel leads multifaceted campaigns promoting events, local businesses, and local stories. In her role, she works with several influencers and uses a platform called Hummingbirds to engage local micro-influencers. She also uses her own Instagram to promote local businesses/happenings in the Grand Rapids area. Rachel is passionate about fostering connections and community through the online world and promoting Grand Rapids to locals and travelers alike.   

Registration:

Members $25
Future Members: $35
Students and Un-/Under-employed: Free
AMA Members: $25

ASL interpretation is available on request when registering at least one week in advance.

Please register by October 22.

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PR & Sports: A Winning Combination