WMPRSA Announces Upcoming Professional Development Events

WMPRSA Announces Upcoming Professional Development Events
West Michigan PRSA presents event lineup themed ‘Comfortably Uncomfortable’

GRAND RAPIDS, Mich., Sept. 10, 2019 – Area professionals can develop skills in areas such as ethics, diversity and inclusion, and hiring and retaining young talent through fall events hosted by the West Michigan Public Relations Society of America (WMPRSA).

The theme for the next year is ‘Comfortably Uncomfortable,’ meaning events will tackle issues and topics that aren’t always the easiest to maneuver, but are critical in the workplace.

“WMPRSA is excited to announce and host these speakers and discussions,” WMPRSA President Andrea Finnigan said. “We want to invite everyone in the community, regardless of their professional background, to learn and grow from top leaders as they address and access a variety of topics that can sometimes be uncomfortable to talk about.”

For example, Karen Swim, president and CEO of the Shelby, Mich. based Words for Hire and solo public relations pro, will share tips on how to make those challenging moves as part of September’s program discussing ethics. Swim has more than two decades of experience in public relations, marketing communications, sales management and strategic marketing. Swim is also on the PRSA Board of Ethics and Professional Standards (BEPS) which is a service to members providing numerous resources such as case studies, ethics quizzes, blogs and more.

Upcoming events through the end of 2019 include:

SIGNATURE EVENT: Own Your Privilege: ‘West Michigan Nice’ is Not an Inclusion Strategy

Our culture as a country is more polarized than ever. at the same time, words like inclusion, diversity, and equity are gaining traction as buzz words. Too often, these phrases are nothing more than lip service. As communicators we are responsible for starting and maintaining key conversations within our community. This event is designed for communication leaders, to grow with tools and perspective, to truly support equity in our community and step away from “West Michigan Nice.” Over the course of the evening you will:

  • Hear real-life stories from your neighbors and colleagues about life in West Michigan

  • Get the opportunity to learn about equity work gaining traction in our community

  • Unpack your own privilege and think through what you can do to promote equity in our communit

Host: Inclusive Performance Strategies
Where: GVSU DeVos Campus Loosemore Auditorium
When: November 12 at 5:30 p.m.
Cost: $35.00 per professional / $15.00 per student

A portion of ticket sales will go toward forming a WMPRSA diversity, inclusion, & equity fund for exceptional student experiences.

Tips for Hiring and Retaining Young Talent- Real Talk from Future PR Pros.

You’ve heard it before, “Millennials are entitled, overconfident and demanding.” But why? Our panel of future professionals from Grand Valley State University and Ferris State University will address Millennial and Gen Z stigmas and share how these fresh mindsets can benefit your company and your bottom line. They’ll focus on ways to attract Millenials and Gen Z and how you can keep them in your workplace.

Speakers: Delaney MacKenzie, President GVSU PRSSA & Emily Gagnon, CEO GrandPR
When: December 5 at 5:30 pm
Location: West Michigan Center for Art and Technology (WMCAT)

All events will be held at University Club 111 Lyon St NW # 1025, Grand Rapids, Mich. unless otherwise noted in the description. Fees for attending are $25 for WMPRSA members, $40 for non-members, $15 for students and $35 for AMA members unless listed differently. For more details or to register visit wmprsa.org.

The Public Relations Society of America West Michigan Chapter (WMPRSA) is comprised of more than 130 PRSA members living within the western half of the lower peninsula of Michigan, from Benton Harbor to Traverse City. WMPRSA hosts educational programs and special events for public relations practitioners, including the annual PRoof Awards.