West Michigan Chapter of Public Relations Society of America Announces 2025 Officers and Board Members 

National Association Chapter Appoints Four Public Relations Professionals to Join 15-Member Board

GRAND RAPIDS, Mich., Oct. 23, 2024 – The West Michigan Chapter of the Public Relations Society of America (WMPRSA) today announced its 2025 officers and board members who were elected to its 15-member board of directors, which includes four public relations professionals joining the board. All appointments are effective January 1, 2025.

BOARD OFFICERS (elected to serve a one-year term beginning in January 2025):

• President – Jessica Meldrum, MS, APR, Holland Hospital

• President-Elect – Jason Manshum, MS, SeyferthPR and GVSU

• Secretary – Jill Simpson, APR, Trace3

• Treasurer – Kelsey Berkompas, Priority Health 

• Past-President – Adrienne A. Wallace, Ph.D., GVSU and BlackTruck Media + Marketing 

NEW BOARD MEMBERS (elected to serve a three-year term beginning in January 2025):

• Gillian Conrad, Corewell Health

• Cindy Droog, APR, Amway Corporation

• Payton Peltomaa, Holland Engineering, Inc.

• Lindsey Rodarmer, MS, Mahou USA

BOARD MEMBER RENEWALS (renewed another three-year term starting January 2025):

• Allyssa Murphy, The Right Place, Inc.

“I am honored to serve as President in 2025, furthering WMPRSA’s commitment to providing diverse programming and supporting local students and professionals by creating a more inclusive and equitable industry,” said Incoming President Jessica Meldrum, MS, APR, Holland Hospital. “I look forward to working with members to foster ethical and strategic communication to ensure the continued success of our chapter, cultivating a supportive environment that benefits the West Michigan community.”

Other board members completing the 15-member board include Rebekah Banasik, BlackTruck Media + Marketing; Rick Chambers, APR, Rick Chambers & Associates, LLC; Kathi Groenendyk, PhD, Calvin University; Angela Klinske, Mixed Media PR; and Shandra Martinez, Shandra Martinez Communications.

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About WMPRSA: The West Michigan Chapter of the Public Relations Society of America is composed of almost 150 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org.  

WMPRSA ANNOUNCES 2024 PROOF AWARD WINNERS

Ginny Seyferth, APR, Founder and Chairman of SeyferthPR, awarded Lifetime Achievement Award - Jessica Meldrum, MS, APR, awarded PR Pro of the Year - Janet Korn awarded Communicator of the Year

GRAND RAPIDS, Mich., June 7, 2024 – The West Michigan Chapter of the Public Relations Society of America (WMPRSA) celebrated West Michigan’s best public relations and communications projects, programs, and professionals at their annual PRoof Awards on Thursday, June 6, held at New Vintage Place with emcee, Alana Holland of WZZM13 News. More than 70 award entries were judged by the PRSA Philadelphia chapter with 60 awards distributed at the event. The annual ceremony recognizes professionals in public relations, the media, and the West Michigan community.

“The PRoof Awards are a testament to the incredible dedication of communicators and PR professionals in West Michigan. It's been an honor to witness the outstanding caliber of work from our members and others in our community,” said Adrienne Wallace, Ph.D., WMPRSA President.

Various achievements were celebrated including:

• WMPRSA’s East Central District celebrates 70 years of advocacy for the public relations profession;

• Grand Valley State University’s School of Communications turns 40;

• SeyferthPR turns 40 and as of May 1, John Helmholdt became President/CEO, succeeding Ginny Seyferth, APR;

• Lambert turns 30;

• BlackTruck Media & Marketing and GrandPR, Grand Valley State University’s student-run public relations firm, both celebrate 15 years.

Professional Winners:

• Lifetime Achievement Award: Ginny Seyferth, APR, Founder and Chairman,m SeyferthPR

• PR Professional of the Year: Jessica Meldrum, MS, APR, Lead Communications and Public Relations Coordinator, Holland Hospital

• Communicator of the Year: Janet Korn, Senior Vice President, Experience Grand Rapids

• Outstanding Emerging Pro: Rebekah Banasik, Content & SEO Specialist, BlackTruck Media + Marketing

• Media Person of the Year: Sarah Leach, Journalist

• JEDI Communicator of the Year: Jamon Alexander, President and CEO, West Michigan Center for Arts and Technology, and Kim Bode, Principal, 8THIRTYFOUR Integrated Communications

• Public Relations Student of the Year: Emma Buschle, Grand Valley State University Public Relations Student Society of America (GVPRSSA) Alumna

• Kelly Rossman-McKinney Leadership Award: Riley Hohlbein and Alexandra Lucaj, GVPRSSA Alumnus

• Excellence in Community Service: Craig Clark, Owner, Clark Communications

The Best of Show Award was granted to SaboPR for their Integrated Communications campaign for the Kent District Library Millage Proposal.

2024 PRoof Award Winners:

CAMPAIGN WINNERS

Community Relations

• Gold - SaboPR for Care Resources Lowell Announcement

Internal Communications

• Gold - Priority Health for Mental Health Awareness Month

• Gold - Priority Health for Monthly Mindfulness Sessions

Issues Management

• Gold - Corewell Health for Kelsey Hospital Closure Announcement

• Gold - SaboPR for Kent District Library Ballot Education Campaign

Shoestring Budget

• Gold - SaboPR for BCHD Underage Marijuana Use Prevention Campaign

• Silver - BlackTruck Media + Marketing for Creative Montessori Academy Enrollment

• Silver - Shelly DeJong for Spokes Up City Wide Bike Challenge for the Greater Grand Rapids Bicycle Coalition 

• Silver - SeyferthPR for talksooner.org & MDOT “Make the Chatter Matter”

Public Affairs

• Gold - SeyferthPR for Patmos Library Millage Campaign 

Public Service

• Silver - Corewell Health for Cancer Care Campaign

Experiential Marketing

• Silver - Shelly DeJong for Spokes Up City-Wide Bike Challenge for the Greater Grand Rapids Bicycle Coalition

Partnership Campaigns

• Silver - Experience Grand Rapids for ArtPrize Partnership

Content Marketing

• Silver - BlackTruck Media + Marketing for Grand Traverse Resort and Spa

• Silver - BlackTruck Media + Marketing for Imagine Learning Search Visibility Campaign

Corporate Social Responsibility

• Silver - Priority Health for Priority Pups

Crisis Communications

• Gold - SaboPR for Ottawa County Public Health Campaign

• Silver - SaboPR for Municipal PFAS Communications

Events and Observances 

• Gold - The Right Place for Tech Week Grand Rapids

• Silver - Catholic Diocese of Grand Rapids for Into the Mystery

Influencer Marketing - Macro-Influencers

• Silver - Corewell Health Helen DeVos Children’s Hospital for Leo’s Childhood Cancer Story

• Silver - Blue Blaze Public Relations for Pure Ludington Travel Influencer Campaign

Integrated Communications 

• Gold - SaboPR for the Kent District Library Millage Proposal

• Silver - Priority Health for Mental Health Awareness Month

TACTIC AWARD WINNERS

Media Relations

• Gold - Priority Health for Southeast Media Relations

• Gold - SaboPR for Emmanuel Hospice Music Therapy Pitch

• Gold - SaboPR and Gerald R. Ford International Airport for Concourse A First Look

• Silver - SaboPR for Woodland Mall Event Announcement

• Silver - Holland Hospital for Strategic Alliance Announcement with University of Michigan Health

• Silver - SeyferthPR for Cooley Law School Media Relations

• Silver - Corewell Health for Hospital Readmissions Study

Best SEM

• Gold - BlackTruck Media + Marketing for Elfin’ Around Kits PPC Campaign 

Annual Reports

• Silver - Catholic Diocese of Grand Rapids for Diocesan Annual Report

• Silver - Kent District Library for their Annual Report

Blogs

• Silver - 8THIRTYFOUR for Kromer Country Blog

Magazine

• Silver - Catholic Diocese of Grand Rapids for FAITH Grand Rapids Magazine

Long-Form Video

• Silver - SaboPR for City of Wyoming Police Department Recruitment Video

• Silver - Corewell Health for RSV Preventative Videos for Media

Press Conference 

• Silver - Trace3 for Detroit Lions Unveil Analytics War Room

Media or Press Kit

• Silver - Blue Blaze PR for Ludington Sesquicentennial Press Kit

Feature Stories

• Gold - SaboPR for Emmanuel Hospice Feature Articles

Executive Communications

• Silver - SaboPR for Southern Bank & Trust Leadership Transition

• Silver - Priority Health for Priority Health President Praveen Thadani’s LinkedIn

Social Media

• Gold - Shelly DeJong for Spokes Up City Wide Bike Challenge for the Greater Grand Rapids Bicycle Coalition 

• Silver - Catholic Diocese of Grand Rapids for Giving Tuesday

New Digital Platform

• Silver - 8THIRTYFOUR for CoPro+ Website

Website

• Gold - D.A. Blodgett - St. John’s for DABSJ Website

• Silver - 8THIRTYFOUR for ISS Website

Sponsors of this event were:

• Gold - Clark Communications, SaboPR, SeyferthPR, and Trophy House Brands

• Silver - Calvin University and Corewell Health

• Refreshment - BlackTruck Media + Marketing, Priority Health

• Friend - Holland Hospital

• Chapter Sponsors - Grand Valley State University, SaboPR, and Founders Brewing

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About WMPRSA: The West Michigan Chapter of the Public Relations Society of America is composed of almost 150 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org.  

West Michigan Chapter of Public Relations Society of America Announces 2024 Officers and Board Members 

National Association Chapter Appoints Two Public Relations Professionals to Join 15-Member Board

GRAND RAPIDS, Mich., Nov. 13, 2023 – The West Michigan Chapter of the Public Relations Society of America (WMPRSA) today announced its 2024 officers and board members who were elected to its 15-member board of directors, which includes two public relations professionals joining the board and two board member renewals. All appointments are effective January 1, 2024.

BOARD OFFICERS (elected to serve a one-year term beginning in January 2024):

• President – Adrienne A. Wallace, Ph.D., GVSU and BlackTruck Media + Marketing

• President-Elect – Jessica Meldrum, Holland Hospital

• Secretary – Delaney MacKenzie, BlackTruck Media + Marketing

• Treasurer – Jason Manshum, SeyferthPR and GVSU

• Past President – Kristen Krueger-Corrado, GVSU

NEW BOARD MEMBERS (elected to serve a three-year term beginning in January 2024):

• Colleen Gehoski Steinman, MA, APR –AgeWell Services of West Michigan

• Rebekah Banasik – BlackTruck Media + Marketing

BOARD MEMBER RENEWALS (renewed another three-year term started January 2024):

• Rick Chambers, APR – Rick Chambers & Associates, LLC

• Shandra Martinez – Shandra Martinez Communications

“It's my great pleasure to serve as president of WMPRSA,” said Incoming President Adrienne A. Wallace, Ph.D., Associate Professor at GVSU. “In holding a number of leadership roles in PRSA and PRSSA over the last two decades, I'm eager to fold in new volunteers, enthusiastic executive-level and committee-level leadership, plus honor a commitment to maintaining and growing a vibrant volunteer-fueled professional development organization that welcomes all communications folks.”

Other board members completing the 15-member board include Kathi Groenendyk, PhD, Calvin University; Angela Klinske, Mixed Media PR; Allyssa Murphy, The Right Place, Inc.; Kelsey Pardue, Priority Health; Jill Simpson, APR, Trace3; and Sara Strohschein, POD Marketing, Inc.

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About WMPRSA: The West Michigan Chapter of the Public Relations Society of America is composed of almost 150 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org.  

WMPRSA Hosts Night of Discussion and Action in Creating Accessible Workplaces 

The event will be hosted in partnership with Disability Advocates of Kent County (DAKC) and Special Olympics Michigan

Grand Rapids, MI (October 2023) – The West Michigan chapter of the Public Relations Society of America (WMPRSA) will host Accessibility in the Workplace: Going Beyond Compliance, at the Special Olympics Michigan Unified Sports Inclusion Center (160 68th Street SW, Grand Rapids, MI) on Thursday, October 26, at 6:00 p.m. 

“This event provides an opportunity for communicators and employers alike to learn how they can contribute toward building equitable environments,” said Kristen Krueger-Corrado, WMPRSA President and Director of Communications at Grand Valley State University’s College of Liberal Arts and Sciences. “With our panelists and community partners, we will explore best practices for accessibility in the workplace.”

The event, part of WMPRSA’s commitment to fostering discussions about diversity, equity and inclusion, will feature a lineup of esteemed speakers passionate about promoting accessibility in the workplace including:

• Jon Cauchi (he/his), Inclusion Consultant and Trainer, Disability Advocates of Kent County 

• Bethany James (she/hers), Owner & American Sign Language Interpreter, Regional Interpreting Network

• Megan Howe (she/hers), CPA, Manager, Hungerford Nichols

• Lucia Rios (she/hers), Community Engagement & Columnist, The Lakeshore WM and Workforce Navigators Program Associate for People with Disabilities

• Rev. Katherine Lee Baker (Xe+/Her), Manager for Diversity & Inclusion, Meijer

During the event’s presentations, discussions, and Q&A, attendees can expect to learn how to create accessible communication strategies, build inclusive teams, and make events and spaces accessible for all. This event wouldn’t be possible without the support of WMPRSA’s partners, Special Olympics Michigan and Disability Advocates of Kent County and Silver Sponsor, BlackTruck Media + Marketing.

"An inclusive workplace begins with recognizing the diverse strengths and perspectives that each individual brings,” said Peggy Helsel, Development Director at Disability Advocates of Kent County. “When we prioritize accessibility, we not only break down physical barriers but also foster a culture of belonging. We hope this event provides an opportunity for everyone to come together, learn, and champion a future where every person can contribute their best."

"We believe that by partnering with WMPRSA and Disability Advocates of Kent County, we can collectively have a candid and informative discussion on the implications of disabilities in the workplace,” said Jen VanSkiver, Director of Development at Special Olympics Michigan. "Our workplaces hold immense potential for innovation and productivity when we fully embrace the abilities and contributions of every individual, including those with disabilities. In today’s work environment, we need to recognize that people living with disabilities represent a source of untapped talent that can benefit of our organizations and society as a whole."  

Tickets to Accessibility in the Workplace: Going Beyond Compliance can be purchased at wmprsa.org/local-programs-events/deia-signature-event. Net proceeds from this event will benefit the WMPRSA Diversity, Equity, and Inclusion Fund Grant, supporting the next generation of diverse communications professionals within West Michigan. 

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About WMPRSA: The West Michigan Chapter of the Public Relations Society of America is composed of almost 150 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org.  

About Disability Advocates of Kent County: Disability Advocates of Kent County is a non-profit organization that promotes accessible and inclusive communities for individuals with disabilities through education, advocacy, and collaborative partnerships.

About Special Olympics Michigan: Special Olympics Michigan is a non-profit organization that empowers individuals with intellectual disabilities to become physically fit, productive, and respected members of society through sports training and competition.

About Special Olympics Michigan Unified Sports & Inclusion Center: The Special Olympics Michigan Unified Sports & Inclusion Center is the world's largest training and sports facility for Special Olympics athletes. It serves as a hub for organizations that support individuals with disabilities, promoting collaboration and inclusion.

WMPRSA ANNOUNCES 2023 PROOF AWARD WINNERS

Andria Romkema, SVP of Marketing & Communications at The Right Place, Inc. named PR Professional of the Year

GRAND RAPIDS, Mich., June 12, 2023 — The West Michigan Chapter of the Public Relations Society of America (WMPRSA) recognized west Michigan’s best public relations programs, projects, and people at their annual PRoof Awards on Thursday, June 8, held at the Goei Center with emcee, Lauren Kummer of Fox 17 News. Seventy-five award entries were judged by the PRSA Philadelphia chapter with 45 awards distributed at the event. The annual ceremony recognizes professionals in public relations, the media, and the West Michigan Community.

“This event exceeded our expectations with a sell-out crowd, the likes of which we haven’t seen since pre-COVID. Taking a moment and recognizing the brilliant work of our peers annually for their victories is an honor. We have a competitive and talented public relations network in West Michigan,” Kristen Kruger-Corrado, WMPRSA President.

• Chris Sargent, President and CEO of United Way of South Central Michigan, was named Communicator of the Year.

• Allyssa Murphy, Marketing & Communications Coordinator from The Right Place, was named Outstanding Emerging Pro.

• Lucia Rios, Disability Inclusion Series Editor for Lakeshore WM, earned the award of Media Person of the Year for writing about working to educate people about accessibility issues.

• TaRita Johnson, Senior Vice President of Talent & Diversity from The Right Place, was named JEDI Communicator of the Year for instilling justice, equity, diversity, and inclusion into her work.

• Amberly Dzimira and Clare Quirin, alumni from Grand Valley State University Public Relations Student Society of America (GVPRSSA), both won Public Relations Student of the Year.

• Amberly Dzimira, GVPRSSA, received the Kelly Rossman-McKinney Leadership Award for pre-professional grit and tenacity.

• Adrienne Wallace, Ph.D., GVSU, PRSA East Central District Platinum Award winner for leadership at national, district, chapter, and PRSSA levels.

• Andria Romkema, Senior Vice President of Marketing & Communications from The Right Place, was named PR Professional of the Year.

• The Best of Show Award was granted to SaboPR for their integrated communications campaign for the City of Kentwood for their Parks Millage Proposal.

Here are the 2023 PRoof Award Winners:

CAMPAIGN WINNERS

Content Marketing

• Gold - Sabo PR Secure Education Consultants Fall Campaign

Events and Observances (more than 7 days)

• Silver - Experience Grand Rapids Beer City 10 Year Anniversary Giveaway

Events and Observances (less than 7 days)

• Gold - The Right Place Tech Week Grand Rapids

Integrated Communications

• Gold - SaboPR City of Kentwood Parks Millage Proposal

• Silver - Rick Chambers & Associates and United Way of South Central Michigan Greater Impact Together: Communicating the Positive Power of a United Way Merger

• Silver - Diocese of Grand Rapids Together is Where We Belong Campaign

Internal Communications

• Silver - Priority Health "20-minute meetups" employee initiative

• Silver - Corewell Health "Evolution to Value-Based Care" internal campaign

Most Effective Campaign on a Shoestring Budget ($5,000 or less)

• Silver - Sabo PR Berrien County Health Department Underage Marijuana Use Prevention

• Silver - Corewell Health Regional Colonoscopy Campaign

Social Justice, Diversity, Equity & Inclusion

• Silver - Corewell Health Safe and Affirming Care for the LGBTQIA+ Community

TACTIC AWARD WINNERS

Media Relations

• Gold - SaboPR Gerald R. Ford International Airport's Concourse A Sneak Peek

• Silver - Priority Health Medicare Annual Enrollment Period and Open Enrollment Period

• Silver - Corewell Health RSV Surge at Helen DeVos Children’s Hospital

Press Conference

• Gold - Sabo PR Gerald R. Ford International Airport Concourse A Beam Raising

• Gold - Sabo PR Aquinas College President Announcement

Feature Stories

• Gold - Sabo PR Emmanuel Hospice Articles

Executive Communications

• Gold - Priority Health President Praveen Thadani LinkedIn Platform

• Gold - Sabo PR Secure Education Consultants Jason Russell

Podcast

• Silver - Black Truck Marketing & Media The Redirect Podcast

Best SEM

• Silver - BlackTruck Media + Marketing Fustini’s Oil & Vinegars SEM

• Silver - RED66 Marketing Shine Window Cleaning SEM

Creative Tactics

• Silver - Grand Valley State University/University Communications Corpse Flower Blooms at GVSU

• Silver - Sabo PR “Adoption Lookbook”

Annual Reports

• Gold - Sabo PR Cascade Township Fire Department Annual Report

Magazines

• Silver - Diocese of Grand Rapids FAITH Grand Rapids magazine

Videos

• Gold - Sabo PR Kentwood Police Department Recruitment Video

• Silver - Priority Health 2022 Year in Review Video

• Silver - Corewell Health I Feel Loved: A Special Visit We Will Never Forget video

• Silver - Diocese of Grand Rapids Together is Where We Belong commercial

Social Media Tactics

• Gold - Corewell Health Helen DeVos Children's Hospital Read-A-Thon

• Silver - Kent District Library #SubliminalLibraryAdvertising

• Silver - Grand Valley State University Louie’s Journey: Unveiling a New Campus Icon

• Silver - The Right Place LinkedIn Series

• Silver - Corewell Health Social Media Channels Rebrand

New Digital Platform

• Silver - Black Truck Marketing & Media Sanford Behavioral Health Domain Swap

Sponsors of this event were:

• Gold - SaboPR and Trophy House Brands;

• Silver - Corewell Health, GVSU University Communications, Lambert, and Clark Communications

To view a full list of sponsors and full photo gallery, visit wmprsa.org/proof.

About WMPRSA:

The West Michigan Chapter of the Public Relations Society of America is composed of almost 150 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org.

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WMPRSA to Celebrate 2023 PRoof Awards

The professional organization plans to acknowledge the work of local PR and communications professionals at their annual awards ceremony

Grand Rapids, MI (June 2023) – The West Michigan chapter of the Public Relations Society of America (WMPRSA) is recognizing West Michigan’s best public relations programs, projects, and people. After being held virtually and hybrid for the past two years, this year’s program is in-person at the Goei Center (818 Butterworth SW, Grand Rapids, MI) on Thursday, June 8th, 2023 at 5:00pm.

“The PRoof Awards ceremony is the one night our community gets to shine a spotlight on the hard work we’ve put into our craft,” said Kristen Krueger-Corrado, WMPRSA President and Director of Communications at Grand Valley State University’s College of Liberal Arts and Sciences. “As PR pros and communicators, it’s exciting to celebrate the work and careers of our peers who have mastered the art of storytelling.”

The ceremony recognizes professionals in public relations, the media, and the West Michigan community. The award categories include campaigns, tactics, and professional awards including:

• Public Relations Professional of the Year

• Communicator of the Year

• JEDI Communicator of the Year

• Media Person of the Year

• Outstanding Emerging Pro

• Public Relations Student of the Year

• Kelly Rossman-McKinney GVPRSSA Leadership Award

“The PRoof Awards are comprehensive of communications campaigns and tactics, along with highlighting the leaders in our field,” said Krueger-Corrado. “It’s always empowering to see the quality work and dedication in WMPRSA and the greater West Michigan community.”

At the PRoof Awards ceremony, attendees can expect to network with their peers before the awards presentation. This event wouldn’t be possible without the generous support of our Gold Sponsors, SaboPR and Trophy House Brands as well as our Silver Sponsors, Clark Communications, Corewell Health, Grand Valley State University - University Communications, and Lambert. To view a full list of event sponsors visit wmrpsa.org/proof. 

For tickets to the 2023 PRoof Awards, please contact wmprsa@wmprsa.org.

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About WMPRSA: The West Michigan Chapter of the Public Relations Society of America is composed of almost 150 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org. 

WMPRSA Announces 2022 PRoof Award Winners

PR Professional of the Year went to Beth Dornan APR, from GVSU

June 14, 2022, GRAND RAPIDS, Mich.–  The West Michigan chapter of the Public Relations Society of America (WMPRSA) on Thursday recognized West Michigan’s best public relations programs, projects, and people in West Michigan from the past year in a hybrid award ceremony.

After being held virtually for the past two years, this year’s program offered guests the option to gather at Grand Rapids Ballet or watch virtually from home. 

“As professional communicators, our PRoof award winners have dedicated their careers to sharing the stories of others,” said Andria Romkema, Senior Vice President of Marketing & Communications, The Right Place, Inc., and President of WMPRSA. “One night a year, the PRoof Awards ceremony allows us to shine a spotlight on the storytellers themselves and recognize the importance of their work within our community.”

The ceremony recognizes professionals in public relations, the media, and the West Michigan community. Dr. Darryl Elmouchi, President of Spectrum Health West Michigan, was named Communicator of the Year for his positive impact on the community during the COVID-19 pandemic.

Delaney MacKenzie from BlackTruck Media + Marketing was named Outstanding Emerging Pro and Beth Dornan, APR from Grand State Valley University was named PR Professional of the Year.

Edith Reyes from El Vocero Hispano earned the title of Media Person of the Year for providing the Hispanic community with news translated into their native language. Levi Rickert from Native News Online was named JEDI of the Year for instilling justice, equity, diversity, and inclusion into his work.

The inaugural Kelly Rossman-McKinney Leadership Award was presented to two Grand Valley State University graduates, Rebekah Banasik, and Jesse Schmitt, who was also honored as Student of the Year.

The event was hosted at Grand Rapids Ballet where attendees were able to watch the videotaped awards in real-time with virtual guests. 

Here are the 2022 PRoof Award Winners:

CAMPAIGN WINNERS

Content Marketing

Gold - Spectrum Health for their Spectrum Health Beat campaign

Crisis Communications

Gold - Sabo PR for their Starr Commonwealth & Crisis at the Southern Border
Silver - Holland Hospital for their Kirk Cousins Crisis campaign

COVID-19 External Community Outreach

Gold - Spectrum Health for their Outreach for Vaccine Equity campaign

Events & Observances 7 or Fewer Days

Gold - Holland Hospital for their Holland Hospital Men's & Women's Event

Integrated Communications

Gold - Holland Hospital - for their Holland Hospital Recruitment campaign

Internal Communications

Gold - Priority Health for their Break2Connect campaign

Issue Management

Gold - Sabo PR for their President Transition at Aquinas College campaign

Most Effective Campaign on a Shoestring Budget

Gold - SeyferthPR for their Juices by Elaine campaign

Social Justice, Diversity, Equity & Inclusion (JEDI)

Gold - First Steps Kent & KConnect for their Normal was Never Enough campaign

Public Service

Gold - SeyferthPR - for their McDonald's of Michigan Turkey Giveaway 2021 campaign

Reputation/Brand Management

Gold - Lambert for their Strategic communications for Bell's Brewery, announcing New Belgium Brewing partnership

TACTIC AWARD WINNERS

Media Relations

Gold - Grand Rapids Ballet for GRB Hosts Post-COVID Performance
Gold - SeyferthPR for WMU-Cooley Law School
Silver - Sabo PR for Gerald R. Ford International Airport Holiday Travel 
Silver - Sabo PR for PREIT Support Black-Owned Businesses & Brands 365 
Silver - Spectrum Health for Helen DeVos Children's Hospital Celebrates 10 Years 

Press Conference

Gold - Sabo PR for Phoenix Theaters press conference
Silver - Blue Blaze Public Relations for West Michigan Sports Complex Naming Rights Partnership press conference

Feature Stories

Gold - Spectrum Health for "Pure Joy and Celebration" feature
Silver - Sabo PR for Emmanuel Hospice feature articles
Silver - Spectrum Health Beat for "More Courage Than Anybody" feature

Executive Communications

Gold - Priority Health for Praveen Thadani Joins Priority Health as President

Social Media

Gold - Diocese of Grand Rapids for Giving Tuesday Challenges

Websites

Gold - Spectrum Health for Spectrum Health Beat

Podcasts

Gold - Grand Valley PRSSA for GVPRSSA PR Hangover podcast

Best SEM

Gold - BlackTruck Media + Marketing for Zagers Pool & Spa campaign

Creative Tactics

Gold - Sabo PR for Children's Healing Center Booklet

Annual Reports

Gold - The Right Place for The Right Place Annual Report website
Silver - Diocese of Grand Rapids for Diocesan Annual Report

Magazine

Gold - Diocese of Grand Rapids for FAITH Grand Rapids Magazine

Videos

Gold - Experience Grand Rapids for "Experience Grand Rapids Dream Grand & Go"
Silver - Spectrum Health Beat for "Such a Fire Inside of Him"

COVID Crisis Communications

Gold - Spectrum Health for COVID-19 Group Interviews

COVID External Community Outreach

Gold - Sabo PR for City of Lowell Showboat City Social District outreach
Gold - SeyferthPR for Gilda's LaughFest 2021

BEST OF SHOW

The best of show for the evening went to Holland Hospital for the Holland Hospital Recruitment campaign.

West Michigan Chapter of Public Relations Society of America Announces 
2022 Officers and Board Members 

National Association Chapter Appoints Five New Professionals to Serve on 15-Member Board

GRAND RAPIDS, Mich., Dec. 7, 2021 – The West Michigan Chapter of the Public Relations Society of America (WMPRSA) today announced its 2022 officers and board members who were elected to its 15-member board of directors, which includes five new public relations professionals. All appointments are effective Jan. 1, 2022.

BOARD OFFICERS (elected to serve a one-year term beginning in January 2022):

• President – Andria Romkema, The Right Place, Inc. 

• President Elect – Kristen Krueger-Corrado, Grand Rapids Public Library

• Secretary – Adrienne Wallace, PhD, GVSU and BlackTruck Media + Marketing

• Treasurer – Jessica Meldrum, Grand Rapids Ballet and GVSU

• Past President – Kim Skeltis, APR, Blue Blaze Public Relations

NEW BOARD MEMBERS (elected to serve a three-year term beginning in January 2022):

• Jeff Couzens, APR, Trace3*

• Lina Lintemuth, Development Counsellors International

• Delaney MacKenzie, BlackTruck Media + Marketing

• Sara Strohschein, Karen Campbell Media

• Christine VanTimmeren, DDM Marketing & Communications

*One-year term to complete mid-term vacated board seat

BOARD MEMBER RENEWAL (renewed another three-year term starting January 2021):

• Adrienne Wallace, PhD, GVSU and BlackTruck Media + Marketing

“Public relations professionals are often at their best when guiding organizations through a crisis, and our region’s talent has risen to the occasion and continues to shine during these challenging and dynamic times,” said incoming President Andria Romkema, Senior Vice President of Marketing and Communications at The Right Place, Inc. “The strong networking and professional development our chapter provides the local PR community are more critical than ever before, and it’s my privilege to lead the chapter forward and bring those opportunities to more professionals in West Michigan.”

Other board members completing the 15-member board include; Megan Streng, First Steps Kent; Jason Manshum, 45th Parallel Strategies and GVSU; Lisa Taylor, Sabo PR; Rick Chambers, APR, Rick Chambers & Associates; and Shandra Martinez, Shandra Martinez Communications. Board members whose terms expire Dec. 31, 2021 include Karen Kirchenbaur, APR, SeyferthPR; Ashley René Lee, Grand Rapids Community Foundation; David Murray, Grand Rapids Community College; and Amanda St. Pierre, APR, Aquinas College.

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About WMPRSA

The West Michigan Chapter of the Public Relations Society of America is composed of almost 100 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org.  

WMPRSA Announces 2021 PRoof Award Winners

Best in Show went to Grand Valley PRSSA with PRSSA REIMAGINED

June 11, 2021, GRAND RAPIDS, Mich.–  The West Michigan chapter of the Public Relations Society of America on Thursday recognized the year’s best public relations programs, projects, and people in West Michigan in a virtual ceremony. 

“The WMPRSA PRoof Awards program highlights the ‘best of the best’ public relations campaigns, tactics and professionals in West Michigan – and this year’s winners demonstrated once again that West Michigan boasts a talented public relations community,” said Kim Skeltis, APR, president of West Michigan PRSA and owner of Blue Blaze Public Relations.

“New award categories this year also recognized stellar work in COVID-related communications and diversity, equity and inclusion. All of our winners should be so proud of their accomplishments.”

The program recognized professionals in public relations and the media for outstanding work. Clare Wade, APR, of Spectrum Health was named Public Relations Professional of the Year, and Jamiel Robinson of Grand Rapids Area Black Businesses was named Communicator of the Year. 

Barton Deiters, a respected reporter for WOOD-TV8, was posthumously named Media Person of the Year. 

Lisa Taylor of Sabo PR was named Newcomer of the Year and Morgan Layne of Grand Valley State University was honored as Student of the Year. 

GVSU’s PRSSA chapter earned Best in Show honors with its PRSSA REIMAGINED campaign.

The awards returned after being canceled in 2020 due to the pandemic. While the organization was not able to gather in person, WMPRSA was committed to maintaining the excitement and anticipation that comes with the annual PRoof Awards.

The 2021 PRoof Awards Virtual+ Experience was a time dedicated to showcasing the work of public relations professionals throughout West Michigan. The event was presented with an hour-long taped program on June 10 at 6 p.m. To make our virtual awards more memorable, frills included a signature cocktail kit, the organization’s first silent auction, and the ability to virtually network with colleagues.

Here are the 2021 PRoof Award Winners:

CAMPAIGNS

Content Marketing - 

• Gold - Black Truck Media + Marketing for their West Michigan Roofing Content Marketing Campaign 

• Gold - Black Truck Media + Marketing for their Nanoplas Content Marketing Campaign

• Silver - Spectrum Health for their Spectrum Health Beat

Corporate Social Responsibility 

• Gold - SeyferthPR for their Carl's Golfland #ShankThisVirus

Crisis Communications

• Gold - Sabo PR for their College Crisis Communication

COVID-19 Communications 

• Gold - Holland Hospital

COVID-19 Communications -  External Community Outreach

• Gold - Holland Hospital 

COVID-19 Communications - Internal Communications

• Gold - Holland Hospital

• Silver - Priority Health

Events & Observances - More Than Seven Days

• Gold - Grand Valley PRSSA - for PRSSA REIMAGINED

Events & Observances - Seven or Fewer Days

• Gold - Sabo PR for Albion College Commencement

Influencer Marketing - Macro-influencers

• Gold - Blue Blaze Public Relations for their Ludington Family Travel Influencer Tour

Most Effective Campaign on a Shoestring Budget ($5,000 or less)

• Gold - Martin Waymire for GRNoir Opens Jazz Club/Wine Bar

• Silver - Mel Trotter Ministries for their Bunk Bed Campaign

 Diversity, Equity & Inclusion

• Gold - Grand Valley PRSSA

TACTICS

Annual Reports

• Gold - Priority Health

• Gold - The Right Place, Inc.

Best SEM

• Gold - BlackTruck Media + Marketing for Wellspring Lutheran Services Foster Care SEM Campaign

• Silver - RED66 Marketing LLC for Custom Indoor Cycles

Blogs

• Gold - Spectrum Health for Spectrum Health Beat

Creative Tactics

• Gold - SeyferthPR for Ada Village Community Ice Cream Social

Executive Communications

• Gold - Blue Blaze Public Relations for Starving Artist Brewing Company – Letter of Support

• Silver - Sabo PR for College Leadership Transition

Feature Stories

• Gold - Sabo PR for Emmanuel Hospice Feature Articles

Magazines

• Gold - Diocese of Grand Rapids for FAITH Grand Rapids Magazine

• Gold - Serendipity Media for West Michigan Woman Magazine

Media/Press Kit

• Gold - SeyferthPR for AC Hotel Media Kit

New Digital Platform

• Gold - Priority Health for 2020 Teams LIVE Implementation

Newsletters

• Gold - Priority Health for 2020 EmployeeInsider 

• Silver Aquinas College for Canopy

Podcasts

• Gold - Grand Valley PRSSA for PR Hangover

Press Conference

• Gold - Spectrum Health for Virtual COVID-19 Media Briefings

• Silver - Sabo PR for Ford Airport Statue Unveiling

Research/Evaluation

• Gold - GrandPR for MEDC COVID-19 Response Research

• Silver - Grand Valley PRSSA for GrandPR “DSR”

Social Media

• Gold - Spectrum Health

• Silver - Grand Rapids Community College for Fill the Gap Campaign

Video

• Gold - SeyferthPR for the Gerald R. Ford Foundation

Best in Show went to Grand Valley PRSSA with PRSSA REIMAGINED

PRoof Award Professional Awards

• Public Relations Professional of the Year: Clare Wade, APR, Fellow PRSA; Spectrum Health

• Communicator of the Year: Jamiel Robinson; Grand Rapids Area Black Businesses 

• Media Person of the Year: Barton Deiters (posthumous); WOOD-TV8 

• Newcomer of the Year: Lisa Taylor; Sabo PR

• Student of the Year: Morgan Layne; GVSU 

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About WMPRSA

The West Michigan Chapter is composed of nearly 120 PRSA members living within the western half of Michigan’s lower peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more by contacting WMPRSA at (616) 308-5433 or by visiting www.wmprsa.org.

WMPRSA Hosts Night of Discussion and Action in Creating Accessible Workplaces 

The event will be hosted in partnership with Disability Advocates of Kent County (DAKC) and Special Olympics Michigan

Grand Rapids, MI (October 2023) – The West Michigan chapter of the Public Relations Society of America (WMPRSA) will host Accessibility in the Workplace: Going Beyond Compliance, at the Special Olympics Michigan Unified Sports Inclusion Center (160 68th Street SW, Grand Rapids, MI) on Thursday, October 26, at 6:00 p.m. 

“This event provides an opportunity for communicators and employers alike to learn how they can contribute toward building equitable environments,” said Kristen Krueger-Corrado, WMPRSA President and Director of Communications at Grand Valley State University’s College of Liberal Arts and Sciences. “With our panelists and community partners, we will explore best practices for accessibility in the workplace.”

The event, part of WMPRSA’s commitment to fostering discussions about diversity, equity and inclusion, will feature a lineup of esteemed speakers passionate about promoting accessibility in the workplace including:

• Jon Cauchi (he/his), Inclusion Consultant and Trainer, Disability Advocates of Kent County 

• Bethany James (she/hers), Owner & American Sign Language Interpreter, Regional Interpreting Network

• Megan Howe (she/hers), CPA, Manager, Hungerford Nichols

• Lucia Rios (she/hers), Community Engagement & Columnist, The Lakeshore WM and Workforce Navigators Program Associate for People with Disabilities

• Rev. Katherine Lee Baker (Xe+/Her), Manager for Diversity & Inclusion, Meijer

During the event’s presentations, discussions, and Q&A, attendees can expect to learn how to create accessible communication strategies, build inclusive teams, and make events and spaces accessible for all. This event wouldn’t be possible without the support of WMPRSA’s partners, Special Olympics Michigan and Disability Advocates of Kent County and Silver Sponsor, BlackTruck Media + Marketing.

"An inclusive workplace begins with recognizing the diverse strengths and perspectives that each individual brings,” said Peggy Helsel, Development Director at Disability Advocates of Kent County. “When we prioritize accessibility, we not only break down physical barriers but also foster a culture of belonging. We hope this event provides an opportunity for everyone to come together, learn, and champion a future where every person can contribute their best."

"We believe that by partnering with WMPRSA and Disability Advocates of Kent County, we can collectively have a candid and informative discussion on the implications of disabilities in the workplace,” said Jen VanSkiver, Director of Development at Special Olympics Michigan. "Our workplaces hold immense potential for innovation and productivity when we fully embrace the abilities and contributions of every individual, including those with disabilities. In today’s work environment, we need to recognize that people living with disabilities represent a source of untapped talent that can benefit of our organizations and society as a whole."  

Tickets to Accessibility in the Workplace: Going Beyond Compliance can be purchased at wmprsa.org/local-programs-events/deia-signature-event. Net proceeds from this event will benefit the WMPRSA Diversity, Equity, and Inclusion Fund Grant, supporting the next generation of diverse communications professionals within West Michigan. 

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About WMPRSA: The West Michigan Chapter of the Public Relations Society of America is composed of almost 150 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org.  

About Disability Advocates of Kent County: Disability Advocates of Kent County is a non-profit organization that promotes accessible and inclusive communities for individuals with disabilities through education, advocacy, and collaborative partnerships.

About Special Olympics Michigan: Special Olympics Michigan is a non-profit organization that empowers individuals with intellectual disabilities to become physically fit, productive, and respected members of society through sports training and competition.

About Special Olympics Michigan Unified Sports & Inclusion Center: The Special Olympics Michigan Unified Sports & Inclusion Center is the world's largest training and sports facility for Special Olympics athletes. It serves as a hub for organizations that support individuals with disabilities, promoting collaboration and inclusion.

WMPRSA ANNOUNCES 2023 PROOF AWARD WINNERS

Andria Romkema, SVP of Marketing & Communications at The Right Place, Inc. named PR Professional of the Year

GRAND RAPIDS, Mich., June 12, 2023 — The West Michigan Chapter of the Public Relations Society of America (WMPRSA) recognized west Michigan’s best public relations programs, projects, and people at their annual PRoof Awards on Thursday, June 8, held at the Goei Center with emcee, Lauren Kummer of Fox 17 News. Seventy-five award entries were judged by the PRSA Philadelphia chapter with 45 awards distributed at the event. The annual ceremony recognizes professionals in public relations, the media, and the West Michigan Community.

“This event exceeded our expectations with a sell-out crowd, the likes of which we haven’t seen since pre-COVID. Taking a moment and recognizing the brilliant work of our peers annually for their victories is an honor. We have a competitive and talented public relations network in West Michigan,” Kristen Kruger-Corrado, WMPRSA President.

• Chris Sargent, President and CEO of United Way of South Central Michigan, was named Communicator of the Year.

• Allyssa Murphy, Marketing & Communications Coordinator from The Right Place, was named Outstanding Emerging Pro.

• Lucia Rios, Disability Inclusion Series Editor for Lakeshore WM, earned the award of Media Person of the Year for writing about working to educate people about accessibility issues.

• TaRita Johnson, Senior Vice President of Talent & Diversity from The Right Place, was named JEDI Communicator of the Year for instilling justice, equity, diversity, and inclusion into her work.

• Amberly Dzimira and Clare Quirin, alumni from Grand Valley State University Public Relations Student Society of America (GVPRSSA), both won Public Relations Student of the Year.

• Amberly Dzimira, GVPRSSA, received the Kelly Rossman-McKinney Leadership Award for pre-professional grit and tenacity.

• Adrienne Wallace, Ph.D., GVSU, PRSA East Central District Platinum Award winner for leadership at national, district, chapter, and PRSSA levels.

• Andria Romkema, Senior Vice President of Marketing & Communications from The Right Place, was named PR Professional of the Year.

• The Best of Show Award was granted to SaboPR for their integrated communications campaign for the City of Kentwood for their Parks Millage Proposal.

Here are the 2023 PRoof Award Winners:

CAMPAIGN WINNERS

Content Marketing

• Gold - Sabo PR Secure Education Consultants Fall Campaign

Events and Observances (more than 7 days)

• Silver - Experience Grand Rapids Beer City 10 Year Anniversary Giveaway

Events and Observances (less than 7 days)

• Gold - The Right Place Tech Week Grand Rapids

Integrated Communications

• Gold - SaboPR City of Kentwood Parks Millage Proposal

• Silver - Rick Chambers & Associates and United Way of South Central Michigan Greater Impact Together: Communicating the Positive Power of a United Way Merger

• Silver - Diocese of Grand Rapids Together is Where We Belong Campaign

Internal Communications

• Silver - Priority Health "20-minute meetups" employee initiative

• Silver - Corewell Health "Evolution to Value-Based Care" internal campaign

Most Effective Campaign on a Shoestring Budget ($5,000 or less)

• Silver - Sabo PR Berrien County Health Department Underage Marijuana Use Prevention

• Silver - Corewell Health Regional Colonoscopy Campaign

Social Justice, Diversity, Equity & Inclusion

• Silver - Corewell Health Safe and Affirming Care for the LGBTQIA+ Community

TACTIC AWARD WINNERS

Media Relations

• Gold - SaboPR Gerald R. Ford International Airport's Concourse A Sneak Peek

• Silver - Priority Health Medicare Annual Enrollment Period and Open Enrollment Period

• Silver - Corewell Health RSV Surge at Helen DeVos Children’s Hospital

Press Conference

• Gold - Sabo PR Gerald R. Ford International Airport Concourse A Beam Raising

• Gold - Sabo PR Aquinas College President Announcement

Feature Stories

• Gold - Sabo PR Emmanuel Hospice Articles

Executive Communications

• Gold - Priority Health President Praveen Thadani LinkedIn Platform

• Gold - Sabo PR Secure Education Consultants Jason Russell

Podcast

• Silver - Black Truck Marketing & Media The Redirect Podcast

Best SEM

• Silver - BlackTruck Media + Marketing Fustini’s Oil & Vinegars SEM

• Silver - RED66 Marketing Shine Window Cleaning SEM

Creative Tactics

• Silver - Grand Valley State University/University Communications Corpse Flower Blooms at GVSU

• Silver - Sabo PR “Adoption Lookbook”

Annual Reports

• Gold - Sabo PR Cascade Township Fire Department Annual Report

Magazines

• Silver - Diocese of Grand Rapids FAITH Grand Rapids magazine

Videos

• Gold - Sabo PR Kentwood Police Department Recruitment Video

• Silver - Priority Health 2022 Year in Review Video

• Silver - Corewell Health I Feel Loved: A Special Visit We Will Never Forget video

• Silver - Diocese of Grand Rapids Together is Where We Belong commercial

Social Media Tactics

• Gold - Corewell Health Helen DeVos Children's Hospital Read-A-Thon

• Silver - Kent District Library #SubliminalLibraryAdvertising

• Silver - Grand Valley State University Louie’s Journey: Unveiling a New Campus Icon

• Silver - The Right Place LinkedIn Series

• Silver - Corewell Health Social Media Channels Rebrand

New Digital Platform

• Silver - Black Truck Marketing & Media Sanford Behavioral Health Domain Swap

Sponsors of this event were:

• Gold - SaboPR and Trophy House Brands;

• Silver - Corewell Health, GVSU University Communications, Lambert, and Clark Communications

To view a full list of sponsors and full photo gallery, visit wmprsa.org/proof.

About WMPRSA:

The West Michigan Chapter of the Public Relations Society of America is composed of almost 150 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org.

# # #

WMPRSA to Celebrate 2023 PRoof Awards

The professional organization plans to acknowledge the work of local PR and communications professionals at their annual awards ceremony

Grand Rapids, MI (June 2023) – The West Michigan chapter of the Public Relations Society of America (WMPRSA) is recognizing West Michigan’s best public relations programs, projects, and people. After being held virtually and hybrid for the past two years, this year’s program is in-person at the Goei Center (818 Butterworth SW, Grand Rapids, MI) on Thursday, June 8th, 2023 at 5:00pm.

“The PRoof Awards ceremony is the one night our community gets to shine a spotlight on the hard work we’ve put into our craft,” said Kristen Krueger-Corrado, WMPRSA President and Director of Communications at Grand Valley State University’s College of Liberal Arts and Sciences. “As PR pros and communicators, it’s exciting to celebrate the work and careers of our peers who have mastered the art of storytelling.”

The ceremony recognizes professionals in public relations, the media, and the West Michigan community. The award categories include campaigns, tactics, and professional awards including:

• Public Relations Professional of the Year

• Communicator of the Year

• JEDI Communicator of the Year

• Media Person of the Year

• Outstanding Emerging Pro

• Public Relations Student of the Year

• Kelly Rossman-McKinney GVPRSSA Leadership Award

“The PRoof Awards are comprehensive of communications campaigns and tactics, along with highlighting the leaders in our field,” said Krueger-Corrado. “It’s always empowering to see the quality work and dedication in WMPRSA and the greater West Michigan community.”

At the PRoof Awards ceremony, attendees can expect to network with their peers before the awards presentation. This event wouldn’t be possible without the generous support of our Gold Sponsors, SaboPR and Trophy House Brands as well as our Silver Sponsors, Clark Communications, Corewell Health, Grand Valley State University - University Communications, and Lambert. To view a full list of event sponsors visit wmrpsa.org/proof. 

For tickets to the 2023 PRoof Awards, please contact wmprsa@wmprsa.org.

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About WMPRSA: The West Michigan Chapter of the Public Relations Society of America is composed of almost 150 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org. 

WMPRSA Announces 2022 PRoof Award Winners

PR Professional of the Year went to Beth Dornan APR, from GVSU

June 14, 2022, GRAND RAPIDS, Mich.–  The West Michigan chapter of the Public Relations Society of America (WMPRSA) on Thursday recognized West Michigan’s best public relations programs, projects, and people in West Michigan from the past year in a hybrid award ceremony.

After being held virtually for the past two years, this year’s program offered guests the option to gather at Grand Rapids Ballet or watch virtually from home. 

“As professional communicators, our PRoof award winners have dedicated their careers to sharing the stories of others,” said Andria Romkema, Senior Vice President of Marketing & Communications, The Right Place, Inc., and President of WMPRSA. “One night a year, the PRoof Awards ceremony allows us to shine a spotlight on the storytellers themselves and recognize the importance of their work within our community.”

The ceremony recognizes professionals in public relations, the media, and the West Michigan community. Dr. Darryl Elmouchi, President of Spectrum Health West Michigan, was named Communicator of the Year for his positive impact on the community during the COVID-19 pandemic.

Delaney MacKenzie from BlackTruck Media + Marketing was named Outstanding Emerging Pro and Beth Dornan, APR from Grand State Valley University was named PR Professional of the Year.

Edith Reyes from El Vocero Hispano earned the title of Media Person of the Year for providing the Hispanic community with news translated into their native language. Levi Rickert from Native News Online was named JEDI of the Year for instilling justice, equity, diversity, and inclusion into his work.

The inaugural Kelly Rossman-McKinney Leadership Award was presented to two Grand Valley State University graduates, Rebekah Banasik, and Jesse Schmitt, who was also honored as Student of the Year.

The event was hosted at Grand Rapids Ballet where attendees were able to watch the videotaped awards in real-time with virtual guests. 

Here are the 2022 PRoof Award Winners:

CAMPAIGN WINNERS

Content Marketing

Gold - Spectrum Health for their Spectrum Health Beat campaign

Crisis Communications

Gold - Sabo PR for their Starr Commonwealth & Crisis at the Southern Border
Silver - Holland Hospital for their Kirk Cousins Crisis campaign

COVID-19 External Community Outreach

Gold - Spectrum Health for their Outreach for Vaccine Equity campaign

Events & Observances 7 or Fewer Days

Gold - Holland Hospital for their Holland Hospital Men's & Women's Event

Integrated Communications

Gold - Holland Hospital - for their Holland Hospital Recruitment campaign

Internal Communications

Gold - Priority Health for their Break2Connect campaign

Issue Management

Gold - Sabo PR for their President Transition at Aquinas College campaign

Most Effective Campaign on a Shoestring Budget

Gold - SeyferthPR for their Juices by Elaine campaign

Social Justice, Diversity, Equity & Inclusion (JEDI)

Gold - First Steps Kent & KConnect for their Normal was Never Enough campaign

Public Service

Gold - SeyferthPR - for their McDonald's of Michigan Turkey Giveaway 2021 campaign

Reputation/Brand Management

Gold - Lambert for their Strategic communications for Bell's Brewery, announcing New Belgium Brewing partnership

TACTIC AWARD WINNERS

Media Relations

Gold - Grand Rapids Ballet for GRB Hosts Post-COVID Performance
Gold - SeyferthPR for WMU-Cooley Law School
Silver - Sabo PR for Gerald R. Ford International Airport Holiday Travel 
Silver - Sabo PR for PREIT Support Black-Owned Businesses & Brands 365 
Silver - Spectrum Health for Helen DeVos Children's Hospital Celebrates 10 Years 

Press Conference

Gold - Sabo PR for Phoenix Theaters press conference
Silver - Blue Blaze Public Relations for West Michigan Sports Complex Naming Rights Partnership press conference

Feature Stories

Gold - Spectrum Health for "Pure Joy and Celebration" feature
Silver - Sabo PR for Emmanuel Hospice feature articles
Silver - Spectrum Health Beat for "More Courage Than Anybody" feature

Executive Communications

Gold - Priority Health for Praveen Thadani Joins Priority Health as President

Social Media

Gold - Diocese of Grand Rapids for Giving Tuesday Challenges

Websites

Gold - Spectrum Health for Spectrum Health Beat

Podcasts

Gold - Grand Valley PRSSA for GVPRSSA PR Hangover podcast

Best SEM

Gold - BlackTruck Media + Marketing for Zagers Pool & Spa campaign

Creative Tactics

Gold - Sabo PR for Children's Healing Center Booklet

Annual Reports

Gold - The Right Place for The Right Place Annual Report website
Silver - Diocese of Grand Rapids for Diocesan Annual Report

Magazine

Gold - Diocese of Grand Rapids for FAITH Grand Rapids Magazine

Videos

Gold - Experience Grand Rapids for "Experience Grand Rapids Dream Grand & Go"
Silver - Spectrum Health Beat for "Such a Fire Inside of Him"

COVID Crisis Communications

Gold - Spectrum Health for COVID-19 Group Interviews

COVID External Community Outreach

Gold - Sabo PR for City of Lowell Showboat City Social District outreach
Gold - SeyferthPR for Gilda's LaughFest 2021

BEST OF SHOW

The best of show for the evening went to Holland Hospital for the Holland Hospital Recruitment campaign.

West Michigan Chapter of Public Relations Society of America Announces 
2022 Officers and Board Members 

National Association Chapter Appoints Five New Professionals to Serve on 15-Member Board

GRAND RAPIDS, Mich., Dec. 7, 2021 – The West Michigan Chapter of the Public Relations Society of America (WMPRSA) today announced its 2022 officers and board members who were elected to its 15-member board of directors, which includes five new public relations professionals. All appointments are effective Jan. 1, 2022.

BOARD OFFICERS (elected to serve a one-year term beginning in January 2022):

• President – Andria Romkema, The Right Place, Inc. 

• President Elect – Kristen Krueger-Corrado, Grand Rapids Public Library

• Secretary – Adrienne Wallace, PhD, GVSU and BlackTruck Media + Marketing

• Treasurer – Jessica Meldrum, Grand Rapids Ballet and GVSU

• Past President – Kim Skeltis, APR, Blue Blaze Public Relations

NEW BOARD MEMBERS (elected to serve a three-year term beginning in January 2022):

• Jeff Couzens, APR, Trace3*

• Lina Lintemuth, Development Counsellors International

• Delaney MacKenzie, BlackTruck Media + Marketing

• Sara Strohschein, Karen Campbell Media

• Christine VanTimmeren, DDM Marketing & Communications

*One-year term to complete mid-term vacated board seat

BOARD MEMBER RENEWAL (renewed another three-year term starting January 2021):

• Adrienne Wallace, PhD, GVSU and BlackTruck Media + Marketing

“Public relations professionals are often at their best when guiding organizations through a crisis, and our region’s talent has risen to the occasion and continues to shine during these challenging and dynamic times,” said incoming President Andria Romkema, Senior Vice President of Marketing and Communications at The Right Place, Inc. “The strong networking and professional development our chapter provides the local PR community are more critical than ever before, and it’s my privilege to lead the chapter forward and bring those opportunities to more professionals in West Michigan.”

Other board members completing the 15-member board include; Megan Streng, First Steps Kent; Jason Manshum, 45th Parallel Strategies and GVSU; Lisa Taylor, Sabo PR; Rick Chambers, APR, Rick Chambers & Associates; and Shandra Martinez, Shandra Martinez Communications. Board members whose terms expire Dec. 31, 2021 include Karen Kirchenbaur, APR, SeyferthPR; Ashley René Lee, Grand Rapids Community Foundation; David Murray, Grand Rapids Community College; and Amanda St. Pierre, APR, Aquinas College.

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About WMPRSA

The West Michigan Chapter of the Public Relations Society of America is composed of almost 100 PRSA members in the western half of Michigan’s Lower Peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more at wmprsa.org.  

WMPRSA Announces 2021 PRoof Award Winners

Best in Show went to Grand Valley PRSSA with PRSSA REIMAGINED

June 11, 2021, GRAND RAPIDS, Mich.–  The West Michigan chapter of the Public Relations Society of America on Thursday recognized the year’s best public relations programs, projects, and people in West Michigan in a virtual ceremony. 

“The WMPRSA PRoof Awards program highlights the ‘best of the best’ public relations campaigns, tactics and professionals in West Michigan – and this year’s winners demonstrated once again that West Michigan boasts a talented public relations community,” said Kim Skeltis, APR, president of West Michigan PRSA and owner of Blue Blaze Public Relations.

“New award categories this year also recognized stellar work in COVID-related communications and diversity, equity and inclusion. All of our winners should be so proud of their accomplishments.”

The program recognized professionals in public relations and the media for outstanding work. Clare Wade, APR, of Spectrum Health was named Public Relations Professional of the Year, and Jamiel Robinson of Grand Rapids Area Black Businesses was named Communicator of the Year. 

Barton Deiters, a respected reporter for WOOD-TV8, was posthumously named Media Person of the Year. 

Lisa Taylor of Sabo PR was named Newcomer of the Year and Morgan Layne of Grand Valley State University was honored as Student of the Year. 

GVSU’s PRSSA chapter earned Best in Show honors with its PRSSA REIMAGINED campaign.

The awards returned after being canceled in 2020 due to the pandemic. While the organization was not able to gather in person, WMPRSA was committed to maintaining the excitement and anticipation that comes with the annual PRoof Awards.

The 2021 PRoof Awards Virtual+ Experience was a time dedicated to showcasing the work of public relations professionals throughout West Michigan. The event was presented with an hour-long taped program on June 10 at 6 p.m. To make our virtual awards more memorable, frills included a signature cocktail kit, the organization’s first silent auction, and the ability to virtually network with colleagues.

Here are the 2021 PRoof Award Winners:

CAMPAIGNS

Content Marketing - 

• Gold - Black Truck Media + Marketing for their West Michigan Roofing Content Marketing Campaign 

• Gold - Black Truck Media + Marketing for their Nanoplas Content Marketing Campaign

• Silver - Spectrum Health for their Spectrum Health Beat

Corporate Social Responsibility 

• Gold - SeyferthPR for their Carl's Golfland #ShankThisVirus

Crisis Communications

• Gold - Sabo PR for their College Crisis Communication

COVID-19 Communications 

• Gold - Holland Hospital

COVID-19 Communications -  External Community Outreach

• Gold - Holland Hospital 

COVID-19 Communications - Internal Communications

• Gold - Holland Hospital

• Silver - Priority Health

Events & Observances - More Than Seven Days

• Gold - Grand Valley PRSSA - for PRSSA REIMAGINED

Events & Observances - Seven or Fewer Days

• Gold - Sabo PR for Albion College Commencement

Influencer Marketing - Macro-influencers

• Gold - Blue Blaze Public Relations for their Ludington Family Travel Influencer Tour

Most Effective Campaign on a Shoestring Budget ($5,000 or less)

• Gold - Martin Waymire for GRNoir Opens Jazz Club/Wine Bar

• Silver - Mel Trotter Ministries for their Bunk Bed Campaign

 Diversity, Equity & Inclusion

• Gold - Grand Valley PRSSA

TACTICS

Annual Reports

• Gold - Priority Health

• Gold - The Right Place, Inc.

Best SEM

• Gold - BlackTruck Media + Marketing for Wellspring Lutheran Services Foster Care SEM Campaign

• Silver - RED66 Marketing LLC for Custom Indoor Cycles

Blogs

• Gold - Spectrum Health for Spectrum Health Beat

Creative Tactics

• Gold - SeyferthPR for Ada Village Community Ice Cream Social

Executive Communications

• Gold - Blue Blaze Public Relations for Starving Artist Brewing Company – Letter of Support

• Silver - Sabo PR for College Leadership Transition

Feature Stories

• Gold - Sabo PR for Emmanuel Hospice Feature Articles

Magazines

• Gold - Diocese of Grand Rapids for FAITH Grand Rapids Magazine

• Gold - Serendipity Media for West Michigan Woman Magazine

Media/Press Kit

• Gold - SeyferthPR for AC Hotel Media Kit

New Digital Platform

• Gold - Priority Health for 2020 Teams LIVE Implementation

Newsletters

• Gold - Priority Health for 2020 EmployeeInsider 

• Silver Aquinas College for Canopy

Podcasts

• Gold - Grand Valley PRSSA for PR Hangover

Press Conference

• Gold - Spectrum Health for Virtual COVID-19 Media Briefings

• Silver - Sabo PR for Ford Airport Statue Unveiling

Research/Evaluation

• Gold - GrandPR for MEDC COVID-19 Response Research

• Silver - Grand Valley PRSSA for GrandPR “DSR”

Social Media

• Gold - Spectrum Health

• Silver - Grand Rapids Community College for Fill the Gap Campaign

Video

• Gold - SeyferthPR for the Gerald R. Ford Foundation

Best in Show went to Grand Valley PRSSA with PRSSA REIMAGINED

PRoof Award Professional Awards

• Public Relations Professional of the Year: Clare Wade, APR, Fellow PRSA; Spectrum Health

• Communicator of the Year: Jamiel Robinson; Grand Rapids Area Black Businesses 

• Media Person of the Year: Barton Deiters (posthumous); WOOD-TV8 

• Newcomer of the Year: Lisa Taylor; Sabo PR

• Student of the Year: Morgan Layne; GVSU 

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About WMPRSA

The West Michigan Chapter is composed of nearly 120 PRSA members living within the western half of Michigan’s lower peninsula, from Benton Harbor to Traverse City. Its mission is to help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations. Learn more by contacting WMPRSA at (616) 308-5433 or by visiting www.wmprsa.org.