This dynamic and interactive session will delve into the transformative power of Artificial Intelligence (AI) in the realm of public relations and communication. Attendees will gain a comprehensive understanding of cutting-edge AI tools and techniques that are reshaping the industry.

Tony Lambert, Chief Technology Officer at TechSmith in Lansing, will lead a demo-heavy session built to equip you with the knowledge and skills to harness the power of AI for content creation, social media management, crisis communication, and media relations. Participants will learn how to harness AI to enhance their strategic communication efforts, streamline workflows, and achieve powerful results.

Speaker: Tony Lambert — Chief Technology Officer at TechSmith 

Tony is the chief technology officer at TechSmith (developer of Snagit, Camtasia & Audiate), the market leader in screen capture software and productivity solutions. Tony brings 25 years of experience in IT and utilizes his skills in software development, software engineering and project management to lead TechSmith’s engineering, IT, privacy and security teams. 

Tony began his TechSmith career as a software engineer and has held many key roles within the company as lead developer, software architect, chief architect and VP of client engineering. Prior to TechSmith, Tony was an IT Specialist for U.S. Geological Survey (USGS). Connect with Tony on LinkedIn. For more information, visit www.techsmith.com. 

SCHEDULE:

Networking and check-in from 4:30 p.m.

Program from 5-6 p.m

REGISTRATION:

Members $25
Future Members: $35
Students and Un-/Under-employed: Free
AMA Members: $25

ASL interpretation is available on request when registering at least one week in advance.

Please register by January 17.